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Entertainment Merchants Association Digital Council January 8, 2008

Entertainment Merchants Association Digital Council January 8, 2008. Agenda: Metadata Project Glossary Project Event Planning Next Steps. Metadata Project Mark Vrieling, Screenplay Inc Council Co-Chair. Patrick Javick EPCglobal.

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Entertainment Merchants Association Digital Council January 8, 2008

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  1. Entertainment Merchants Association Digital CouncilJanuary 8, 2008

  2. Agenda: • Metadata Project • Glossary Project • Event Planning • Next Steps

  3. Metadata Project • Mark Vrieling, Screenplay Inc • Council Co-Chair

  4. Patrick Javick • EPCglobal

  5. EMA Digital CouncilJanuary 2008Patrick JavickEPCglobal North America

  6. The Global Language of Business OVERALL BENEFITS: Improving efficiency & visibility in supply and demand chains Global standards for automatic identification RAPID AND ACCURATE ITEM, ASSET OR LOCATION IDENTIFICATION Global standards for electronic business Messaging RAPID, EFFICIENT & ACCURATE BUSINESS DATA EXCHANGE Global Standards for data Synchronisation STANDARDISED, RELIABLE DATA FOR EFFECTIVE BUSINESS TRANSACTIONS Global Standards for RFID-based Identification MORE ACCURATE, IMMEDIATE AND COST EFFICIENT VISIBLITY OF INFORMATION Slide 6  2006 EPCGlobal

  7. About GS1 and EPCglobal Media & Entertainment • GS1 was formerly known as the UCC • Established 1973 (think U.P.C.) • Implements the GS1 System in the U.S. • 23 industries, 280,000 members in U.S. • 18,000 identified healthcare members in U.S. • Uniquely identify products, assets and locations • Bar codes, EPC, e-Commerce, UNSPSC • Voluntary, not-for-profit, member driven Slide 7  2006 EPCGlobal

  8. The need for Standardization in the industry • Increased capabilities by Hardware (TV’s, Game Units, Computers, DVR’s) • Microsoft announces an expanded portfolio of downloadable HD Hollywood Movies and TV shows that their Xbox units support • Increased capabilities by Network (Fiber Optic, Cable) • Comcast announces the jump to 160 megabits/second from16 megabits/second (being able to download a 2+ hour HD movie in under 5 minutes) • This leads to increased usage of Digital Media • Music • Movies • Games Slide 8  2006 EPCGlobal

  9. Important GS1 ID Key • GTIN: Global Trade Item Number • The GS1 ID Key assigned to any product or service that may be priced, or ordered, or invoiced at any point in any supply chain • A standard GTIN will allow for over 2,050 Trillion unique serialized items • SGTIN: Serialized Global Trade Item Number • Serialization: A unique number assigned and affixed to a particular unit of item. Used to identify the particular event (i.e. one download). • Used in the GDSN to uniquely identify a trade item where there is a need to retrieve pre-defined information. Global Trade Item Number (GTIN): 0 0614141 00734 9 Slide 9  2006 EPCGlobal

  10. Mapping GTIN into EPCSTEP 3: Creating the SGTIN 0 0614141 00734 9 203886 GS1 Company Prefix Item Reference Check Digit* Serial Number GTIN & S/N Indicator Digit Object Class (Indicator + Item Ref) Serial Number EPC Manager Number SGTIN 0614141 000734 203886 *Bar Code’s check digit is not stored in EPC Tag Slide 10  2006 EPCGlobal

  11. Access Control Services • Access Rules ONS Authentication Services • Serialized GTIN • Authentication Certificates Authentication of activity • EPC framework can be extended to include the Digital Media serialized objects. • Not just a can of coke being identified and authenticated. • Now you can identify that iTunes download, that movie download. • Computer or Game unit accepts the download • Only if it is able to verify the authentication of the download • RFID chips installed in consumer electronics • Can be used to itemize the unit for authentication Discovery Services Network Data • EPC Registered Events Slide 11  2006 EPCGlobal

  12. Interested in finding out more … For more information regarding GS1 and EPCglobal’s Media & Entertainment activities with Physical and Digital Media: Patrick Javick EPCglobal North America pjavick@epcglobalna.org 609-620-8023 office Slide 12  2006 EPCGlobal

  13. Mark Isherwood • DDEX

  14. Digital Data Exchange, LLC(DDEX) An Overview Last Updated: January 2008

  15. Mission Statement • To develop and maintain a robust framework of communication Standards to support the digital distribution of digital content; • To improve the efficiency of information sharing and transaction processing between participants in the digital content supply chain through use of Standards; and • To promote global awareness and compliant implementation of these Standards

  16. Mission Statement: What it Means • DDEX is designing (for voluntary adoption) standard layout XML message formats for the exchange of metadata • DDEX is developing common protocols for the automated communication and management of messages • DDEX is originating material to promote its standards and assist licensees in their implementations

  17. Membership (1) • Criteria for membership • An entity“…that demonstrates a business interest in digital media content….” • Membership tiers • Charter, Contributing and Participating Members • All DDEX Members • Sign the DDEX Operating Agreement which includes: • Governance rules • IP Policy • Standards development process • Pays dues annually on anniversary of joining • May move between Contributing and Participating membership • May comment on confidential Committee Draft standards before they are made public or declared

  18. DDEX Value Proposition • DDEX message standards will avoid the use of multiple proprietary message formats with business partners • DDEX protocols will decrease the use of labour intensive manual management and communication of messages • The end result is: • Faster time to market • Improved operational quality and efficiency • Improved data quality • Reduced transaction management costs • Reduced communication costs • Reduced development costs

  19. History and Governance • Open and not-for-profit membership organisation • Formed in May 2006 • 15 Board Members, currently comprised of 5 representatives from 3 core groups • Record Companies • Rights Societies and • Digital Service Providers (DSPs) & Mobile Service Providers (MSPs) • Three tiers of Membership

  20. Membership (2) • Charter Members (limited to 15): • Annual membership fees: $25,000 • Appoints one member to the Board of Directors • Entitled to attend and vote in each Working Group • Eligible to nominate a Chair of a Working Group • Contributing Members: • Annual membership fees: $10,000 • Entitled to attend and vote in each Working Group • Eligible to nominate a Chair of a Working Group • Participating Members: • Annual membership fees: $2,500 • Entitled to receive and comment on confidential Committee Draft standards

  21. Apple Computer Inc. EMI Music Microsoft Corporation Orange SACEM SONY BMG MUSIC ENTERTAINMENT Universal Music Group Warner Music Inc. ASCAP MCPS-PRS Alliance Limited RealNetworks Inc. Sociedad General de Autores y Editores (SGAE) The Harry Fox Agency, Inc. (HFA) Two vacancies as at January 2008 Charter Members

  22. Membership Benefits • Participate in: • Work prioritisation • Requirements gathering • Development and drafting of DDEX standards • Influence the direction of the standards development effort • Gain early mover advantage in carrying out implementations

  23. Other DDEX Relationships • Liaison organisations • Relevant trade & standards associations • Recognised experts from such associations • May attend Working Groups and comment on drafts • But are bound by IP Policy and may only communicate publicly available information to non-DDEX members • Licensees: • Licences relate to declared Standards • An Evaluation Licence – free • An Implementation Licence – annual fee of $200 • Licensees encouraged to provide feedback on standards

  24. DDEX Message Standards • Electronic Release Notification (ERN) Message Suite v1.0 & v2.0 • Communicates record company metadata about releases, associated deals & commercial terms to DSPs & MSPs • Digital Sales Report (DSR) Message Suite v1.0 & v2.0 • Communicates sales transactions by DSP/MSP to business partners, licensors or their agents • Enables supply of quantitative and pricing data • Enables accurate, timely and controlled communication for auditing purposes

  25. DDEX Supporting Standards • Data Dictionary (DD) • Standardises terminologies and allowed values • The tool by which terms are developed for data mapping exercises into proprietary systems • Party Identifier (DPid) • Enables the unique identification of business partners using DDEX message standards

  26. DDEX Supporting Documentation • Message Exchange Protocol (MEP) • A recommendation for a common approach to the exchange of DDEX Messages via FTP • Use Case Handbook • Documents data from real world scenarios in DDEX formats • Aid to implementations • File Size Report • Identifies technical implementation solutions for management of large message files

  27. On-going DDEX Work Items (1) • Musical Work Licensing Message Suite • Enables the communication of musical work rights licensing information between licensee and licensor • Data Mismatch Message Suite • Enables the improvement of data integrity amongst all business partners • Message exchange between other players in the digital content value chain • Other distribution channels (e.g. mobile, broadcasting) • Other content types (e.g. audio visual)

  28. On-going DDEX Work Items (2) • DDEX Conformance Standard • Definition of Conformance Classes • Definition of means to test conformance • Automated Message Exchange Protocols • Review of available open standards (ebMS and AS2) • Use of digital signatures • XML representations of message choreographies • Management of change requests • New requirements, bug fixes • Usually leads to new version of messages (e.g.v2.1)

  29. Further Reading • The DDEX FAQ, Standards Process and IP Policy • The various DDEX Standards & Recommendations • DDEX-ERNM-10-2006 (ERN Message Suite v1.0) • DDEX-DSRM-10-2006 (DSR Message Suite v1.0) • DDEX-ERNM-20-2007 (ERN Message Suite v2.0) • DDEX-DSRM-20-2007 (DSR Message Suite v2.0) • DDEX-DICT-10-2006 (Data Dictionary) • DDEX-DPID-10-2006 (DDEX Party ID) • DDEX-MEPR-10-2007 (FTP Recommendation) • All information is available from www.ddex.net

  30. How to Join • Visit www.ddex.net and click on “Membership Application” • For full benefits, select the “Contributing Member” level membership type • For more information, please visit www.ddex.net

  31. Patrick Attallah • ISAN

  32. The presentation made by Patrick Attallah is available for download here.

  33. Glossary Project • Mitch Mallon, Egami/Image • Council Co-Chair

  34. Event Planning: • March Event – location/content • “Digital Day” at EMA Convention

  35. Next Steps: • Workgroups Activated • March Recap

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