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Social

Social. Majority of Twitter users follow newspaper content. Source: YouGov . Sample size 1266 Twitter users. Newsbrand followers visit Twitter more often…. Followers Non-followers. Source: YouGov . Sample size 1266 Twitter users. …And are much more active Twitter users.

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Social

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  1. Social

  2. Majority of Twitter users follow newspaper content Source: YouGov. Sample size 1266 Twitter users

  3. Newsbrand followers visit Twitter more often… Followers Non-followers Source: YouGov. Sample size 1266 Twitter users

  4. …And are much more active Twitter users Source: YouGov. Sample size 1266 Twitter users

  5. Newsbrands bring trust to news on Twitter It is important that news on Twitter is verified by a respected brand Source: YouGov. Sample size 1266 Twitter users

  6. Newsbrands also offer context and more information about news say that “It is important that news on Twitter links to more in-depth analysis/articles.” Source: YouGov. Sample size 1266 Twitter users

  7. The influence of mainstream media on social in boosting conversation, buzz and video views Kony 2012 – The story Human rights group Invisible Children released viral video, Kony 2012, highlighting the atrocities committed by Ugandan war lord Joseph Kony

  8. Kony 2012 – the video goes viral… A sudden boost of views occurred on 7th March Kony 2012 – The story Views boosted on the 7th. It wasn’t until the story was reported on 7th March by all the most important online and offline publications, including all major UK papers that the story went mainstream.

  9. Newsbrandsplayed a key role in triggering buzz about Kony 2012 Kony 2012 – The story Top 10 online publications by volume of articles

  10. The importance of mainstream media …in helping to create the most successful viral video of all time Kony 2012 – The story 7/8th March 5/6th March +611% Video views: 55m Social media buzz: 1.5m Google Searches: Index 10 Video views: 9m Social media buzz: 238k Google Searches: Index 3 NEWS +630% +333% Sources: Video views, Invisible Children Social media buzz, Prophesee Google searches, Google Insight for Search

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