1 / 14

Jorgensen Laboratories (JorVet)

Jorgensen Laboratories (JorVet) Luminex Therapeutic Laser System Laser Therapy Challenges Obsolete and Missing Information Awareness of new information Aggressive marketers Comfort zones because other veterinarians have purchased a competitive product

issac
Télécharger la présentation

Jorgensen Laboratories (JorVet)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Jorgensen Laboratories (JorVet) Luminex Therapeutic Laser System

  2. Laser Therapy Challenges • Obsolete and Missing Information • Awareness of new information • Aggressive marketers • Comfort zones because other veterinarians have purchased a competitive product • Perceived absence of science (Quackery) • Existing distributor agreements (public or private)

  3. Laser Therapy Challenges • Placebo effect of older lasers • Understanding the meaning of accurate and effective laser therapy dosages • Gaining awareness of the benefits of buying equipment designed for fast/easy service and upgrades

  4. Laser Therapy

  5. Laser TherapyGuiding Principle • All Laser Therapy target doses are expressed in Joules per square centimeter • The actual size of the probe used to deliver the energy is a governing factor. (Example: A 50 sq/cm probe at 5000 mw delivers 100 mw per square cm. Delivering 1 Joule will take 10 seconds. • A 1 sq cm probe at 1000 mw will deliver 1 Joule in __???

  6. Important Facts • Providing accurate therapeutic dosages is “Good Medicine” (Focus on people and pets) • Therapeutic Laser depth is governed more by wavelength than power. • The Contact Method provides the most accurate method for delivering Laser Therapy treatments • Key laser wavelengths to remember are 808nm, and 904nm. • The Luminex Ultra (808nm) is supported by “Independent Research”.

  7. Laser Therapy • Assumptions that are true • Pain Management is currently the fastest growing area of veterinary medicine • Animals can have or reach an intolerance level for NSAIDS. • Laser Therapy is a viable option to complement existing pain management programs. • Laser Therapy can also help manage inflammation and improve healing times

  8. Laser Therapy • Assumptions that are True • Laser Therapy sessions can be completed by trained technicians • Established protocols help with concurrent adult learning • Progressive hospitals are looking for additional pain management options and new revenue sources

  9. Laser Therapy • Assumptions that are NOT true • The market is currently saturated with laser therapy units. • All animals can be helped with Laser Therapy • Class III Laser light and anything less than 6 watts only penetrates the surface of the skin • More power in excess of 10-12 Joules causes lasers to penetrate better • 980 nm is an optimum wavelength • 90% of the information on the internet seems to be produced by Lite Cure, therefore this must be independently researched information.

  10. Supporting Information Potential accounts • Any active veterinary account has potential • Likely accounts to target • Progressive key influencer veterinary hospitals wanting to be first (The activists) • Hospitals looking for options to expand services • Referral hospitals or hospitals doing major surgery • Attendees of competitor seminars • Holistic accounts of adequate size and buy-in • Existing laser therapy accounts looking to upgrade • (Beware of the placebo effect)

  11. Supporting Information • Feedback from field trials. • Three accounts were targeted. • Tufts University Veterinary Referral Center- • Dr. Brenda Salinardi • Focus on pain management and healing after surgery • Chelmsford VH, Chelmsford, MA – • Dr. Hart and associates less experienced in Laser • New hospital built next to existing location. • Focus on options to expand services • Chase Farm Veterinary Hospital, N. Dartmouth, MA – • Dr. Pitcairn had a Class III Laser • Focus on evaluating a Class IV Laser as an upgrade

  12. Field Trial Key Findings • Veterinary Hospitals must integrate their laser therapy protocols as a team • Hospitals with at least one team member experienced in laser therapy makes them more successful • It takes about 3 hours of practical application to gain a comfort zone in the use of Laser Therapy • Offsite training sessions offer an important value • The Luminex Ultra has significant competitive advantages over other laser therapy units on the market.

  13. Ongoing Communications

  14. Assumptions That Are True • Jorvet has: • The best laser therapy equipment • A sales team that can get the job done • The best service and value (Made and serviced in USA) • Mfg has 24+years of experience • The greatest adaptability for product enhancements as the laser therapy market continues to evolve over the next few years • A Clear Winner

More Related