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In his presentation on November 6, 2008, John Ambrose highlights SkillSoft's strategic approach to connected learning amid rapid technological change. He discusses three key market shifts: learning portability, learning ubiquity, and the emerging focus on talent management. The mobility paradox reflects the challenges of mobile learning, which supplements but does not replace traditional methods. SkillSoft embraces web 2.0 technologies to enhance learning experiences and drive engagement while adapting to evolving learning ecosystems.
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The Future of Connected Learning: SkillSoft Strategy John Ambrose November 6, 2008
Connected Learning Compliance Leadership Development Six Sigma Customer Service Project Management
The Mobility Paradox 10% of this year’s 1.2Bhandsets will be web-ready smart phones Will grow to 30% by 2011
The Mobility Paradox “In 2007, portable media was expected to grow very quickly – driven by the perceived need for disconnected learning” “In 2008, however, the expected growth has declined as a result of an increased focus on the appropriateness of delivery modality.” - IDC eLearning Report, June 2008
Mobile Devices Mobile Challenges • Multiple platforms • Shifting standards • Slow networks • Rapid obsolescence • Economics
Mobile ‘Truths’ • Supplements, but does not replace traditional e-learning • Component of the corporate “learning ecosystem” • Appropriate content, appropriate device, appropriate time • Tracking and reporting is key • Should not be device dependent • SkillSoft platforms continue to evolve to offer increasing mobile capabilities • Must be simple
Mobile is an Extension of the eLearning Ecosystem Online Search a database for urgent snippet Select from many modes Watch or listento downloadedvideo or MP3 Take a course or read a chapteron an airplane Offline
SkillSoft’s Years of Mobile Expertise pda.books24x7.com Compatible with: PDAs, Smartphones, Palm Blackberry, Windows Mobile Pocket PCs, iPhone Available to Books24x7 corporate customers at no additional charge*
New Mobile Enhancements • Visual Indicator • Above Search button • Appears on Every Page
SkillSoft Strategy: • Continues to be an R&D priority • Mobility is an extension, not replacement • Focus on “In-between” learning • Web/email delivery • Trackability is key
Shift 2: Learning Ubiquity Key is OvercomingObscurity
Learning Programs Search-and-Learn SkillSoft Portletsliberate learning My Plan Booklist Favorites
Passive Generic Static
Active Personal Dynamic
Web 2.0 and Social Learning How Can These Drive Learning Ubiquity?
SkillSoft and the Collaborative Web • SkillSoft Ubiquity Strategy: • Leverage Portals and Web 2.0 Technologies • Must Add Incremental Value to Learning • Drives Ubiquity • Trackable and Reportable
SHIFT #3 The War for Talent
New Segment Emerging Talent Management
New Segment Emerges Common Thread
“Simply can not automate your way out of a global skills shortage”
SustainableBusinessValue Learning Drives Behavior Change Automating Integrating Measuring Changing Behavior
SkillSoft and Talent Management • Our Strategy: • Very Early Market • “Swiss” with TM vendors • Leverage OLSA • Listen to clients • Learning as the ‘Killer Talent App’
THANK YOU! John Ambrose jambrose@skillsoft.com