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Roland Lacey roland@mediaright

Attract More Prospects To Your Business Using Search. Roland Lacey roland@mediaright.net. MediaRight Technologies 221 Plain Street Hanover, MA 02339 781-924-1141 www.MediaRight.net. www.MediaRight.net. Why Search Engine Success is Important for Building Your Practice.

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Roland Lacey roland@mediaright

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  1. Attract More Prospects To Your Business Using Search Roland Laceyroland@mediaright.net MediaRight Technologies 221 Plain Street Hanover, MA 02339 781-924-1141 www.MediaRight.net

  2. www.MediaRight.net Why Search Engine Success is Important for Building Your Practice

  3. www.MediaRight.net Which form of advertising is going to convert MORE prospects into customers? • Permission Based Marketing (aka Inbound Marketing) Advertising that provides a solution for a prospect at the exact moment they are actually looking for it • Interruption Marketing Popups, Banners, Billboards, Facebook Ads, Outblund Sales Calls, Trade Show Booths, and even Social Media Search Engine Marketing is a great example of Permission Based Marketing

  4. www.MediaRight.net Real-life Statistics for a Dental Practice in Central Florida with full tracking in place • Permission Based Marketing • Google Search: What’s the reason they’re looking for a dentist in a city or town • 1 in 4 Visitors Call by Phone • 1 in 4 Callers Book Appointment • He needs 8 prospects to generate a booked appointment • Interruption Marketing • Facebook Ads: He needed a hook: Free Teeth Whitening • Worked quite well. Ton of people clicked on the ad and fair amount signed up for the Whitening • THE PROBLEM: No urgency, the show up rate is horrible

  5. www.MediaRight.net

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  7. www.MediaRight.net

  8. www.MediaRight.net • Map Area • Works great in your town • Neighboring towns, not-so-much • Fill it in completely, images, videos • Organic Results • Paid Search Google Search Results

  9. www.MediaRight.net I still don't know what I was waiting for And my time was running wild A million dead-end streets and every time I thought I'd got it made It seemed the taste was not so sweet - David Bowie Ch-ch-ch-ch-Changes

  10. www.MediaRight.net • Just content, lots and lots of it • “Doorway Pages” • Each page optimized • Title Tags • Meta Description • Meta Keywords • Keywords on the page Content and Keywords

  11. G www.MediaRight.net • Just content, lots and lots of it • Doorway Pages • Each page optimized • Title Tags • Meta Description • Meta Keywords • Keywords on the page Content and Keyword

  12. www.MediaRight.net • Article Directories • Video Directories • Blog Commenting • Using keywords as anchor text • Often done by outsourcers and automation Links, lots of “votes of confidence”

  13. G www.MediaRight.net • Article Directories • Video Directories • Blog Commenting • Using keywords as anchor text • Often done by outsourcers and automation Links, lots of “votes of confidence”

  14. www.MediaRight.net • All content attributed to a person with Google Account • Website, blog aligned to that account • 3rd Party blogging platforms • Social Media • Press releases • Attributed to Google Author so as to avoid duplicate content filters Unique Content – Google Authorship

  15. G www.MediaRight.net • All content attributed to a person with Google Account • Website, blog aligned to that account • 3rd Party blogging platforms • Social Media • Press releases • Attributed to Google Author so as to avoid duplicate content filters Authority – Google Authorship

  16. www.MediaRight.net Video is a great way to connect with visitors Video is much easier to rank on the first page Video results include an attention-grabbing image Youtube and Video Marketing

  17. www.MediaRight.net Video is a great way to connect with visitors Video is 53 times easier to rank on the first page Video results include an attention-grabbing image Youtube and Video Marketing G

  18. www.MediaRight.net • Ongoing, consistent addition of UNIQUE content • Pages about the topic the searcher is seeking • Dentist in Hanover • Dental implants Plymouth • Oral surgeon Marshfield • Links from related Authority Websites So what does work in 2014 Roland?

  19. www.MediaRight.net Penguin? Panda? Problems?It’s the Pareto Principle for me.

  20. www.MediaRight.net Website With Blog Authority Website Authority Website Keyword/Town Optimized Post Keyword/Town Optimized Post Facebook Third Party Blogging Sites Directories Twitter

  21. www.MediaRight.net There’s Gold in Them Thar Hills!A Content Strategy Guaranteed to Bring You More Traffic. GoogleWebmaster Tools GoogleAnalytics BingWebmaster Tools Tracks every keyword and every page of your site that has ever appeared on the first 100 pages of search results Tracks the same information for Bing Search Tracks every action a visitor takes when they have reached your website as well as how they got there

  22. www.MediaRight.net Monster Metrics

  23. www.MediaRight.net Pulls live information from Google Webmaster, Google Analytics, and Bing Webmaster into a simple interfact Summaries of all the traffic to your site Identifies where you appear in results whether they visit or not – improve on existing success! Help’s measure the success of your website, campaigns and hired help MediaRight’s Monster Metrics

  24. www.MediaRight.net • We don’t need to manage your site or campaigns • Cost is as low as 50 cents a day • Bonus: 2 Consulting Sessions with Roland Lacey • 1. Review your website, SEO Rankings and AdwordsCampaign and those of your competition • 2. Review the results on Monster Metrics and create a plan of action to achieve your goals MediaRight’s Monster Metrics www.mediaright.net/mm

  25. www.MediaRight.net • Google Adwords • Re-targeting • Google Remarketing • Facebook Audiences • AdRoll, etc. Paid Search Marketing

  26. www.MediaRight.net Local Advertisers Now Have an Upper Hand

  27. www.MediaRight.net Nationwide competition can’t use address People Love Local: Use town names in ads Show ads within a tight local radius Build Relevency: Keywords to Ads to Landing Pages Test and Track Everything to Build ROI Better Click Rates = Lower Costs = More Prospects Local Advertisers Now Have an Upper Hand

  28. www.MediaRight.net So effective because it focuses on people who are already familiar with your brand and have recently demonstrated interest Answer objections: why did they not contact you the first time around Invite them to do something, have some fun Improve the ROI for people you invested in to get to your site the first time Retargeting

  29. www.MediaRight.net Blog 2-4 times per month focusing on improving existing positions using advanced metrics Install Google Sitemap Plugin to alert to each update Run a tight, best keywords for you, Adwords Campaign Continuous improvement thru split-testing ads and keywords Utilize Retargeting (start with Facebook) to further improve conversion rate Back to the 80/20 Rule Recommendation

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