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Roland Barthes

Roland Barthes. THE RHETORIC OF THE IMAGE. The Three Messages. The Three Messages. Linguistic. The Three Messages. Linguistic Coded Iconic. The Three Messages. Linguistic Coded Iconic Non-Coded Iconic. SIGN. Signified ______________ Signifier.

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Roland Barthes

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  1. Roland Barthes THE RHETORIC OF THE IMAGE

  2. The Three Messages

  3. The Three Messages Linguistic

  4. The Three Messages Linguistic Coded Iconic

  5. The Three Messages Linguistic Coded Iconic Non-Coded Iconic

  6. SIGN Signified______________ Signifier

  7. _________________________________FLOWER

  8. LINGUISTIC MESSAGE CAPTIONS LABELS ALL FRENCH LANGUAGE

  9. ICON • REPRESENTS ITS OBJECT THROUGH SIMILARITY • THE PHOTOGRAPH OF THE SHOPPING BAG AND ITS CONTENTS IS ICONIC

  10. CODED ICONIC MESSAGE FOUR SIGNIFIERS • GAPING STRING BAG • DOING ONE’S OWN SHOPPING

  11. CODED ICONIC MESSAGE FOUR SIGNIFIERS • GAPING STRING BAG • DOING ONE’S OWN SHOPPING • ITALIANICITY • TOMATO, PEPPER AND TRICOLOR

  12. CODED ICONIC MESSAGE • GAPING STRING BAG • DOING ONE’S OWN SHOPPING • ITALIANICITY • TOMATO, PEPPER AND TRICOLOR • TOTAL CULINARY SERVICE • EVERYTHING TO MAKE THE DISH

  13. CODED ICONIC MESSAGE • GAPING STRING BAG • DOING ONE’S OWN SHOPPING • ITALIANICITY • TOMATO, PEPPER AND TRICOLOR • TOTAL CULINARY SERVICE • EVERYTHING TO MAKE THE DISH • THE “STILL LIFE” • EVOKES AESTHETIC SIGNIFIED

  14. NON-CODED ICONIC SIGNS • REAL OBJECTS OF THE SCENE • A MESSAGE WITHOUT A CODE • THE LITERAL MESSAGE

  15. LINGUISTIC MESSAGE IS DENOTED • SYMBOLIC SYSTEM CONNOTED

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