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Personas and a User-Centered Visioning Process

Zsuzsa Koltay Kornelia Tancheva Cornell University Library. Personas and a User-Centered Visioning Process. The task. Re-envision how we present our library and information landscape on the web User needs as compass. The need. Use, but refine and validate existing data Fast track!

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Personas and a User-Centered Visioning Process

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  1. Zsuzsa Koltay Kornelia Tancheva Cornell University Library Personas and a User-Centered Visioning Process

  2. The task Re-envision how we present our library and information landscape on the web User needs as compass

  3. The need Use, but refine and validate existing data Fast track! Qualitative research presented through personas

  4. Personas Composite sketches of target user groups Segmented by like behavior Engaging, they invite empathy Can present either qualitative or quantitative data

  5. Our process Consultant to speed up process (Craig St. Clair from TKG Consulting LLC)‏ 36 interviews probing work tasks and habits Well balanced but not statistically valid Segmented on research patterns Bringing them to life

  6. Meet some imaginary friends Background Library interactions and transactions Key experiences Luxuries, comforts, necessities

  7. http://ecommons.library.cornell.edu/handle/1813/8302

  8. Assessment of user behavior Matrix of status and field of study as predictor of research and study patterns Behavior supports pretty traditional segmentation

  9. Gap assessment Access to full text Lack of transparency Cornell is not the world

  10. Needs assessment Delivery Limited number of starting points (one would be nice!)‏ Trusted networks Library outside the library Show me the world Simple and quick Better outreach

  11. Decision support Bust the institutional silo Streamline web site Single search box (or at least fake it!)‏ Local content in same discovery flow Integrate delivery into discovery path No jargon Constant assessment and development

  12. Lessons and plans Complexity vs. number of personas Driving by rear view mirror only Validated, supplemented, amplified existing data Helpful fast track process Will update for new web presence

  13. Q&A

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