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Exploring New Frontiers in Search: Insights from NewComm Forum

Dive into discussions on online reputation management, ethical SEO practices, innovative revenue models in search, integration of search into operating systems, and leveraging blogs for search visibility at the NewComm Search panel led by industry experts.

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Exploring New Frontiers in Search: Insights from NewComm Forum

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  1. New Trends in Search NewComm Forum March 2, 2006 David Strom, david@strom.com

  2. Topics • General search issues • Financial and technical issues • Blog-related issues NewComm Search panel

  3. General Issues • How can companies manage their online reputations? • Is there such a thing as ethical search engine optimization? • Is search engine optimization an oxymoron or does it really work? • What will search products from local yellow pages look like? • What are your thoughts about BearingPoint/ Google deal? • Is Web 2.0 changing anything with search? NewComm Search panel

  4. Financial/Technical Issues • Can anyone make money from search besides Google selling ads alongside the results? • What new revenue models beyond pay-per-click are being used today? • How can search be best integrated into a desktop OS? A mobile OS? • What are the business models supporting localized search? Can search grab newspapers and radio ad base? • What are implications for advertisers and consumers in integrating voice into the paid search experience? NewComm Search panel

  5. Blog Issues • How to optimize blog/RSS/podcasts for best search engine visibility? • Can you trust your search results, particularly as more blog and user-created content floods the Web? • How do different blog search engines present results? • Does tagging help optimize blogs? • What plug-ins are available to optimize blog posts for search? • What are great blog entry titles? NewComm Search panel

  6. Panel • David Strom, david@strom.com, Web Informant • John Cass, Backbone Media, john@backbonemedia.com, Blog Survey • Rob Key, CEO of Converseon, rkey@converseon.com • Stephan Spencer, president of Netconcepts, sspencer@netconcepts.com • Ross Weinstein, Ingenio, ross@ingenio.com NewComm Search panel

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