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New Trends in Search

New Trends in Search. NewComm Forum March 2, 2006 David Strom, david@strom.com. Topics. General search issues Financial and technical issues Blog-related issues. General Issues. How can companies manage their online reputations?

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New Trends in Search

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  1. New Trends in Search NewComm Forum March 2, 2006 David Strom, david@strom.com

  2. Topics • General search issues • Financial and technical issues • Blog-related issues NewComm Search panel

  3. General Issues • How can companies manage their online reputations? • Is there such a thing as ethical search engine optimization? • Is search engine optimization an oxymoron or does it really work? • What will search products from local yellow pages look like? • What are your thoughts about BearingPoint/ Google deal? • Is Web 2.0 changing anything with search? NewComm Search panel

  4. Financial/Technical Issues • Can anyone make money from search besides Google selling ads alongside the results? • What new revenue models beyond pay-per-click are being used today? • How can search be best integrated into a desktop OS? A mobile OS? • What are the business models supporting localized search? Can search grab newspapers and radio ad base? • What are implications for advertisers and consumers in integrating voice into the paid search experience? NewComm Search panel

  5. Blog Issues • How to optimize blog/RSS/podcasts for best search engine visibility? • Can you trust your search results, particularly as more blog and user-created content floods the Web? • How do different blog search engines present results? • Does tagging help optimize blogs? • What plug-ins are available to optimize blog posts for search? • What are great blog entry titles? NewComm Search panel

  6. Panel • David Strom, david@strom.com, Web Informant • John Cass, Backbone Media, john@backbonemedia.com, Blog Survey • Rob Key, CEO of Converseon, rkey@converseon.com • Stephan Spencer, president of Netconcepts, sspencer@netconcepts.com • Ross Weinstein, Ingenio, ross@ingenio.com NewComm Search panel

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