1 / 43

NEW TRENDS IN LICENSING

kourtney
Télécharger la présentation

NEW TRENDS IN LICENSING

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. NEW TRENDS IN LICENSING Charles M. Riotto President International Licensing Industry Merchandisers’ Association (LIMA)

    2. LIMA 1000 MEMBERS AROUND THE WORLD THE INDUSTRY’S MAIN SOURCE OF EDUCATION INFORMATION AND NETWORKING OPPORTUNITIES

    3. LIMA SPONSOR OF LICENSING 2003 INTERNATIONAL LICENSING LONDON LICENSING ASIA

    4. LICENSING ENTERTAINMENT CORPORATE SPORTS FASHION ART

    5. LICENSING TRENDS ENTERTAINMENT CHARACTERS AS PRODUCT ENDORSERS

    6. LICENSING TRENDS CORPORATIONS: STRENGTHEN THEIR TRADEMARK PREVENT PIRACY ADD REVENUES MORE EXPOSURE

    7. LICENSING TRENDS COLLEGES: SUBSIDIZE THEIR EDUCATIONAL PROGRAMS

    8. LICENSING TRENDS LICENSING IS A $150 BILLION WORLDWIDE BUSINESS

    9. LICENSING TRENDS LIMA’S STATISTICAL STUDY CONDUCTED BY RESEARCHERS AT HARVARD BUSINESS SCHOOL AND YALE SCHOOL OF MANAGEMENT LICENSING IS A $95 BILLION BUSINESS IN THE U.S.

    10. LICENSING TRENDS $5.5 BILLION IN ROYALTY INCOME IN THE U.S. IN 2001

    11. LICENSING TRENDS 44% OF LICENSING ROYALTIES ARE FOR CHARACTER AND ENTERTAINMENT PROPERTIES

    12. LICENSING TRENDS LICENSING REVENUES: CHARACTER/ENTERTAINMENT $2.5 B TRADEMARK/BRANDS $963 M FASHION $911 M SPORTS $707 M COLLEGIATE $175 M ART $147 M MUSIC $117 M

    13. LICENSING TRENDS LICENSING ROYALTIES BY PRODUCT CATEGORY: APPAREL $976.4 M TOYS & GAMES $958.3 M SOFTWARE/VIDEOGAMES $536.8 M ACCESSORIES $450.0 M GIFTS & NOVELTIES $506.4 M FOOD & BEVERAGES $418.3 M

    14. LICENSING TRENDS ENTERTANIMENT LICENSING IN THE U.S.: $2.5 BILLION IN ROYALTIES $42.5 BILLION AT RETAIL 44% OF ALL LICENSING REVENUES

    15. LICENSING TRENDS DISNEY CONSUMER PRODUCTS: MICKEY MOUSE WINNIE THE POOH DISNEY PRINCESS POWER RANGERS LIZZIE McGUIRE

    16. LICENSING TRENDS WARNER BROS. CONSUMER PRODUCTS: LOONEY TUNES: BACK IN ACTION HARRY POTTER SCOOBY-DOO

    17. LICENSING TRENDS NICKELODEON: SPONGEBOB SQUAREPANTS DORA THE EXPLORER BLUE’S CLUES JIMMY NEUTRON RUGRATS

    18. LICENSING TRENDS OTHER POPULAR ENTERTAINMENT LICENSORS: HIT ENTERTAINMENT 4KIDS ENTERTAINMENT MARVEL MATTEL UNITED MEDIA

    19. LICENSING TRENDS RETRO PROPERTIES ARE POPULAR

    20. LICENSING TRENDS STUDIOS ARE USING “FRANCHISE DEVELOPMENT” STRATEGIES

    21. LICENSING TRENDS LICENSING OF MUSICAL PERFORMERS IS GROWING

    22. LICENSING TRENDS CREDIT CARD AFFINITY PROGRAMS FEATURING LICENSED CHARACTERS

    23. LICENSING TRENDS SALES OF LICENSED TOY PRODUCTS ARE UP

    24. LICENSING TRENDS CORPORATE BRAND LICENSING: AUTOMOTIVE BRANDS HAVE MAJOR LICENSING PROGRAMS

    25. LICENSING TRENDS FOOD & BEVERAGE LICENSING ACCOUNTS FOR 25% OF ALL CORPORATE LICENSING REVENUES

    26. LICENSING TRENDS COCA-COLA LICENSING: PROGRAM STARTED IN ORDER TO ENFORCE TRADEMARK RIGHTS NOW GENERATES ABOUT $1 BILLION IN RETAIL SALES

    27. LICENSING TRENDS CORPORATE LICENSING: GROWTH IN HEALTH & BEAUTY AIDS CATEGORY

    28. LICENSING TRENDS CORPORATE LICENSING: CABLE NETWORKS NOW INTO LICENSING

    29. LICENSING TRENDS CORPORATE LICENSING: FOOD & BEVERAGES 31% APPAREL 16% ACCESSORIES 7% GIFTS & NOVELTIES 6% HOUSEWARES 6% TOYS & GAMES 5%

    30. LICENSING TRENDS CORPORATE LICENSING: LOW-RISK WAY TO BUILD BRAND AWARENESS PROMOTES THE CORE PRODUCT INCREASE APPEAL TO DIFFERENT GROUPS STRENGTHENS TRADEMARK RIGHTS

    31. LICENSING TRENDS CORPORATE LICENSING TRENDS: INTEREST WILL CONTINUE TO GROW USED AS A MEANS TO ACCOMPLISH DIFFERENT GOALS GROWTH WILL SLOW DOWN ROYALTY RATES WILL RISE SLOWLY DEALS ARE GETTING BIGGER

    32. LICENSING TRENDS SPORTS LICENSING: $707 MILLION IN ROYALTY REVENUES $14 BILLION IN RETAIL SALES

    33. LICENSING TRENDS SPORTS LICENSING: U.S. LEADERS: NATIONAL FOOTBALL LEAGUE (NFL) MAJOR LEAGUE BASEBALL (MLB) COLLEGIATE LICENSING CO. (CLC) NATIONAL BASKETBALL ASSN (NBA) NASCAR NATIONAL HOCKEY LEAGUE (NHL)

    34. LICENSING TRENDS FASHION LICENSING: $911 MILLION IN ROYALTIES $15.5 BILLION IN RETAIL SALES

    35. LICENSING TRENDS ART LICENSING: $147 MILLION IN ROYALTIES $2.5 BILLION IN RETAIL SALES

    36. LICENSING TRENDS LICENSING AT RETAIL: DIFFICULT FOR SMALLER PROPERTIES TO GET NOTICED LICENSORS NOW WORKING DIRECTLY WITH RETAILERS

    37. LICENSING TRENDS KEYS TO RETAIL RELATIONSHIPS: UNDERSTAND THE RETAILER AND HIS CUSTOMERS UNDERSTAND WHERE YOUR PROPERTY FITS HOW WILL IT DRIVE TRAFFIC? WILL IT BRING NEW CUSTOMERS? WILL IT SELL MORE PRODUCT?

    38. LICENSING TRENDS OTHER TRENDS: GUARANTEES GETTING SMALLER ROYALTY RATES STABILIZING

    39. LICENSING TRENDS OTHER TRENDS: CROSS LICENSING GAINING POPULARITY

    40. LICENSING TRENDS INTERNATIONAL LICENSING MARKETS: U.S./CANADA 65.0% WESTERN EUROPE 22.0% JAPAN 9.8% AUSTRALIA/N. ZEALAND 1.3% SOUTH/CENTRAL AMERICA 0.7% SOUTHEAST ASIA 0.5% OTHER 0.7%

    41. LICENSING TRENDS SUGGESTIONS: ATTEND NEW YORK LICENSING SHOW CONSIDER ATTENDING LICENSING SHOWS IN LONDON AND TOKYO

    42. LICENSING TRENDS SUGGESTIONS: JOIN AND SUPPORT ABRAL JOIN LIMA

    43. LICENSING TRENDS THANK YOU!

More Related