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Readership

This report explores the distinct readership profiles of newspapers, segmented by age groups—particularly younger adults (18-34) versus older adults (35+). We analyze data from NRS and UKOM, revealing differences in print and online readership behaviors across various social grades. The findings indicate that while younger audiences engage more with online content, older demographics maintain a strong presence in print media. Overall, the study highlights the 5.5% growth in weekly readership across all platforms, emphasizing the evolving landscape of news consumption.

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Readership

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  1. Readership

  2. Newspapers appeal to different reader demographics Younger (18-34) All Newspapers C2DE ABC1 Older (35+) Source: NRS

  3. Online readers have different profiles to the print versions Younger (18-34) All Newspapers ABC1 C2DE Older (35+) Source: UKOM

  4. Daily newsbrand readership (Print & Online) 000s 6,326 6,285 +2.6% +48.2% 3,430 +4.0% 3,067 +16.2% 2,086 1,950 1,641 +119.1% +59.0% +4.8% 1,278 1,189 1,291 +3.1% +6.7% +39.1 426 +43.8% Source: NRS PADD Oct 12 – Sep 13 + comScore September 2013

  5. Weekly newsbrand readership (Print & Online) 000s 12,672 12,129 +5.5% +27.7% 7,866 7,268 +7.1% +17.6% 5,260 4,618 4,501 +3.5% 3,677 3,719 +74.8% +71.4% 2,970 +7.7% +44.1% +14.7% 1,494 +66.8% *Includes Sunday title. Source: NRS PADD Oct 12 – Sep 13 + comScore September 2013

  6. Monthly newsbrand readership (Print & Online) 000s 20,475 17,163 +50.7% +12.9% 12,467 12,277 11,755 10,742 +15.7% +40.2% +134.7% +152.4% 8,314 7,319 +5.8% 5,576 +81.7% 5,238 +19.7% +29.9% 3,358 +105.9% *Includes Sunday title. Source: NRS PADD Oct 12 – Sep 13 + comScore September 2013

  7. Newsbrand Monthly Readership Millions Total Monthly Reach 42.0m Total Monthly Reach 39.9m Total Monthly Reach 39.7m Total Monthly Reach 39.5m 6% 3.7m additional reach with online 19m (online total) 38.4m (print total) Source: NRS PADD: NRS Apr12-Mar13 + comScore Mar2013 *NRS print only figures (NRS PADD data not available pre 2012)

  8. Total Newsbrand Reach Print & Online - millions, % of all adults Source: NRS PADD Oct 12 – Sep 13 + comScore September 2013

  9. % Readership by age 5.82m 7.03m 6.75m 7.11m 6.32m 8.54m 5.13m 5.96m 5.77m 7.87m 5.53m 5.00m 3.47m 3.29m 2.73m 5.70m 3.23m 3.15m Source: NRS PADD: NRS Jul 12-Jun 13 + comScore Jun 2013

  10. % Readership by gender 21m 18m 11m Source: NRS PADD Oct 12 – Sep 13 + comScore September 2013

  11. % Readership by social grade 12m 9m Source: NRS PADD Oct 12 – Sep 13 + comScore September 2013

  12. % Readership by working status 18m 23m 15m 8m 9m 12m Source: NRS PADD Oct 12 – Sep 13 + comScore September 2013

  13. Contact us info@newsworks.org.uk+44(0)20 7839 8935

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