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This document outlines a comprehensive approach to organizational strategy, focusing on how we think, plan, and operate—integrating systems and processes while fostering connections. It addresses operational excellence through effective leadership and engagement of people at all levels. Various organizational structures are presented, including functional, matrix, and composite models, to help organizations determine their fit within the environment. Additionally, tools like stakeholder analysis and SWOT frameworks are explored to assess internal and external factors influencing success.
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Strategy “the way we think and plan” Processes Systems “the way we operate” “the way we connect” Excellence People “the way we lead” Confirm the environment Fig. 1-1 Internal Environment
CEO Functional Manager Functional Manager Functional Manager Staff Staff Staff Staff Staff Staff Staff Staff Staff Fig. 1-2 Functional Organization
Staff Staff Staff Staff Staff Staff Fig. 1-2 Functional Organization
CEO Functional Manager Functional Manager Functional Manager Staff Staff Staff Staff Staff Staff Staff Staff Staff Staff Staff Project Manager Fig. 1-3 Matrix Organization
CEO Functional Manager Functional Manager Functional Manager Functional Manager Project Manager Project Manager Staff Staff Staff Staff Staff Staff Staff Staff Staff Staff Project Manager Staff Staff Fig. 1-4 Composite Organization
Where does your Organization fit? Perhaps nowhere? Work Hard/ Play Hard Tough Guy/ Macho Fast Feedback Speed Bet-Your- Company Slow Process Low High Degree of Risk Figure 1-5. Deal and Kennedy 2 x 2 Cultural Matrix
The Macro Environment Stakeholders Regulations Suppliers Media Customers Your Organization Government Community Economy Competitors Technology Figure 1-6 Concentric Circles
High A F B A: Jim Barnes B: John Heibel C: Tony Hite D: Todd Roberts E: Brad Rothberg F: Jim Hickey G: Randy Bayer H: Tony Sparks I: Steve Lane J: Greg Franz K: Franklyn Harr Keep Satisfied Manage Closely H K I C Power E G Monitor (Minimum Effort) Keep Informed D J Low Interest High Low Figure J-1 Power/Interest Grid with Stakeholders
Internal Assessment: Organizational assets, resources, people, culture, systems, partnerships, suppliers, . . . External Assessment: Marketplace, competitor’s, social trends, technology, regulatory environment, economic cycles . Figure M-1, SWOT Matrix