1 / 9

A Guide To Inbound Marketing

Inbound marketing is a technique for gaining the attention of customers through content creation, social media etc. By consistently developing and promoting content, you can appeal your ideal customer and entice them to keep coming back.<br>

jackson94
Télécharger la présentation

A Guide To Inbound Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A Guide to Inbound Marketing

  2. What is Inbound Marketing? Inbound marketing is a technique for gaining the attention of customers through content creation, social media etc. By consistently developing and promoting content, you can appeal your ideal customer and entice them to keep coming back.

  3. Four stages of inbound marketing • Attract visitors to your websites through the creation of valuable content • Convert website visitors into leads • Build relationships and close leads into customers • Measure and assess your results

  4. Attract visitors to your websites through the creation of valuable content • Strengthen your digital presence by developing and distributing the content and that helps potential customers find your brand. Focusing on the following can help you draw in new business: • Blogging • Company who blog receive 97% more leads to their websites. • 2. Social media • Developing a social media following provides you a targeted audience and • a chance to promote your content and develop new leads. Be where your • audience is. 78% of internet users are now active on social media.

  5. 3. Search engine optimization (SEO) • Identifying and using targeted keywords throughout your website and • digital content attract quality visitors to your website, and 80% of shoppers’ • research online before buying. • SEO leads have a 14% close rate • Outbound leads have a 1.7% close rate.

  6. Convert website visitors into leads • Converting a visitor into a lead requires collecting contact information. But to get such personal details, you will need something back in return. • 1. Compelling offers • Offer potential customers something valuable in exchange, such as an • in-depth piece of content like e-book or whitepaper, or a free consultation. • 2. Landing pages with contact forms • Landing pages are standard procedure in webpages that are designed to • promote your offers and lead generation through contact information. • 3. Calls to action (CTAs) • Placing calls to action is an instruction for visitors to get an immediate • response, such as “Call now ” or “Find out more”.

  7. Convert leads into customers • Once you have converted visitors into leads, effectively inbound marketing can help you strengthen your relationship with customers. The following task can help you to increase sale. • 1. Email-marketing • It is a type of marketing that need to send timely promotional emails to • your leads, and it can generate 50% more sales. • 2. Marketing automation • Marketing automation software can automate or repeat your process, such • as emails, social media and other website actions.

  8. Measure and assess results • Ensure your inbound marketing strategies are consistently helping you to meet your goals by setting process in place so you can measure ad analyse your results. • In analysing you can understand where your visitors are coming from, how many are converting into leads, and what channels and strategies are driving ROI. • That’s all folks

  9. THANK YOU DINERO TECH LABS www.dinerotechlabs.com

More Related