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Web2.0 for Color Theory

Web2.0 for Color Theory. ARLIS 2008 What’s Hot & What’s Not: Trends in Technologies and Services in Libraries Presented by Jennifer L. Rinalducci Savannah College of Art and Design . Image from Wikimedia Commons at http://commons.wikimedia.org/wiki/Image:Colorwheel.svg.

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Web2.0 for Color Theory

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  1. Web2.0 for Color Theory ARLIS 2008 What’s Hot & What’s Not: Trends in Technologies and Services in Libraries Presented by Jennifer L. Rinalducci Savannah College of Art and Design Image from Wikimedia Commons at http://commons.wikimedia.org/wiki/Image:Colorwheel.svg

  2. Virtual Poster Session:Web2.0 for Color Theory Description:Project began with in-person instruction for the college course Color Theory, which attracts students from across disciplines online and on campus. Teaching studio classes requires a different approach from traditional lectures. To meet students’ needs, I incorporated both visual imagery and text. Poster includes: • Examples from college blog discussing the project • Examples from the web2.0 software used to share information Jennifer L. Rinalducci Savannah College of Art and Design

  3. Introductory Page of Bloghttp://blog.scad.edu/jrinaldu Blog presents various research strategies using social software

  4. Introductory Page of Bloghttp://blog.scad.edu/jrinaldu

  5. About the Project Are you creating a project or writing a paper for your color theoryclass? This blog presents guides for using library resources. You can find lots of information through the library in print and online. Books, articles, and websites can spark project ideas. They also help you support your statements and explain your work.

  6. Color Theory in Del.icio.us Bundled relevant websites

  7. Tagged Websites in Del.icio.us

  8. Color Theory in Flickr Color Theory Set in Flickr

  9. Flickr Slideshow

  10. Color Theory in Slideshare First offered brief version. Then added extended version.

  11. Slideshare Presentation Presentation can be viewed in full screen mode

  12. COLOR THEORY Based on in-person class instruction Time Date Professor

  13. Library Resources • Research Guide • Library catalog—books, videos… • Research Databases—articles • Art Fulltext & Omnifile Fulltext • Psychology & Behavioral Sciences Collection • BHA (art history) & DAAI (design)

  14. Find Images • Books • Articles • Grove Dictionary of Art • Visual Resources Center • Websites: journals, museums, universities, professionals… Blue: The History of a Color by Michel Pastoureau Hiroyuki Shindo Shindigo Space 07 (2006) Textile Museum exhibit “Blue”http://www.textilemuseum.org

  15. Color and Psychology Color choice can affect the psychological impact of an image or object Color: The Secret Influenceby Kenneth R. Fehrman, & Cherie Fehrman Find more books & articles→ Search:color AND psychology or color AND psychological See what you get!

  16. Historical Meanings of Color Greenas symbol of fertility The Green Man: pagan symbol of fertility http://www.mythinglinks.org/ct~greenmen.html From “Color and Culture Matters” at http://www.colormatters.com/ culturematters.html

  17. Cultural Meanings of Color Traditional Japanese wedding garment isredfor luck Wedding Traditions at http://www.hec.ohio-state.edu/ people/ebradshaw/wedding/ wedding_traditions.htm Image from JP NetKimono Hypertext (Massachusetts Institute of Technology) http://web.mit.edu/jpnet/kimono/woman-bridal.html

  18. Color in Interior Design Changing a room’s color scheme can affect the mood Search terms: Interior design Interior decoration Psychology Color Color in interior design Color in design Images from Sunset Magazine— http://www.sunset.com “The $30 makeover: A Little Paint Transforms a Kitchen” by Ann Bertelsen

  19. Color and Advertising Dark Blue(oceans, twilight skies, gemstones)=trust, dignity, security, professionalismOrange(fire, sunset, fruit)=energy, excitement, warmth, vitality*Examples from http://www.colormatters.com Complimentary Colors—Cool & Warm Search Wilson Omnifile Fulltext & Find: “Designing Big Dreams” in Nation’s Business (Aug. 1997)—discusses Wheaties box “Why Packaging Must Pack a Bigger Punch” in Advertising Age (Oct. 22, 2007)

  20. More Color AND Advertising :Brand Recognition Image from BRIAN SIBLEY: the blog (writer & broadcaster) http://briansibleysblog.blogspot.com/2007_07_01_archive.html Billboard ad for Snickers using color and not the brand name Then—search Omnifile Fulltext and find… “Sacred Ground No More: Brands Play With Labels” in Adweek from October 30, 2006 Then, get the article in Lexis Nexis Academic

  21. Color in Toy Design“Blue & Pink” by Rebecca Bengal, in Print (from v. 61, no. 4, July/August 2007)Found searching Art Fulltext Color Blue Marketing Children Design Toys Psychology Gender

  22. Color in Toy Design“Pink & Blue” by Rebecca Bengal, in Print (from v. 61, no. 4, July/August 2007)Found searching Art Fulltext Design Toys Psychology Gender Color Pink Marketing Children

  23. Find Books

  24. Find Books (continued)

  25. Reference Books From the Jen Library (http://library.scad.edu) GENERAL: • The Color Compendium(encyclopedia)REF QC 494.2 .H67 1990 • Color: A Multidisciplinary ApproachREF QC 495 .Z65 1999 • Readings on color. Vol. 1E-book ART HISTORY/HISTORY: • Color in ArtREF 7432.7 .G34 2006 • Living Colors: The Definitive Guide to Color Palettes through the AgesREF ND 1510 .W35 2002 CAREERS: • Careers for Color Connoisseurs & other Visual TypesE-book PSYCHOLOGY: • Color: The Secret InfluenceREF QC 495 .F43 2004 • Encyclopedia of Human EmotionsREF BF 531. E 55 1999

  26. More Reference Books DESIGN: • Big Book of Color in Design(2006 in circulation) REF NK1548 .B54 2003  • Color Graphics: The Power of Color in Graphic DesignREF NC 1000 .T75 2002 • Big color: Maximize the Potential of Your Design through Use of Color REF NC 997 .B44 2001 TECHNOLOGY: • Color theory and modeling for computer graphics…E-book • Color Harmony for the WebREF T 385 .B69 2001  CULTURAL ISSUES: • Global Graphics: Color: Guide to Design with Color for an International MarketREF Z 246 .P474 1999(Color choices for 40 countries) FASHION: • Fashion Rendering with ColorREF TT 509 .A245 2001

  27. Find ArticlesLook for Databases by Title under Research *Use similar search terms for finding books and articles

  28. Websites • CAUS (Color Association of the United States)http://www.colorassociation.com • Causes of Color http://www.webexhibits.org/causesofcolor • Color Matters http://www.colormatters.com • Color—Stanford University Encyclopedia of Philosophy http://plato.stanford.edu/entries/color • Color, Contrast, and Dimension in News Design http://poynterextra.org/cp/colorproject/color.html • Color Theory—Brown University http://www.cs.brown.edu/courses/cs092/VA10/HTML/start.html • Color Vision and Art http://webexhibits.org/colorart/index.html • Color Worqx http://www.worqx.com/color (Color theory tutorial, part of a web designer's showcase)

  29. More Websites • Exploratorium(Museum of science, art & human perception) http://www.exploratorium.edu • Interactive Color Wheel http://r0k.us/graphics/SIHwheel.html (Experiment with saturation, intensity, hue, and luma) • International Color Consortium http://www.color.org • Make a Splash with Color (Tech Museum of Innovation) http://www.thetech.org/exhibits_events/online/color/overview • Psychology of Color http://www.infoplease.com/spot/colors1.html • Unsafe Colormatch http://www.neteffect.dk/colormatch (Create color themes in 24-bit color) • Virtual Color Museum http://www.colorsystem.com JR: COLOR_THEORY_2-07 Revised 01/08

  30. Need to List Your Sources?Check out these guides… • Writing Center Guides (Savannah College of Art and Design)http://www.scad.edu/services/library/writingcenter/handouts.cfm • Assembling a List of Works Cited (Duke University) http://library.duke.edu/research/citing/workscited • Bibme.org http://www.bibme.org/citation-guide Formats citations & creates bibliography. “Bibliography Maker” at http://www.bibme.org

  31. QUESTIONS? • Reference Desk • Ask-a-Librarian (email) http://www.scad.edu/services/library/askalibrarian.cfm ColorWheel From Encyclopedia Britannica (Left) Primary colors and their basic secondary and tertiary mixtures. (Right) Approximate, inherent tonal values JRinalducci: Color Theory 01/08

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