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Outline

An Industry Perspective on Research Management Bertrand Demotes-Mainard VP, Research & Technology France. Outline. Research for Innovation in a world of pervasive technologies. The challenge of Technology Adoption. Managing Innovation towards Adoption. Outline.

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Outline

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  1. An Industry Perspective on Research ManagementBertrand Demotes-MainardVP, Research & Technology France Research & Technology

  2. Outline Research for Innovation in a world of pervasive technologies The challenge of Technology Adoption Managing Innovation towards Adoption Research & Technology

  3. Outline Research for Innovation in a world of pervasive technologies The challenge of Technology Adoption Managing Innovation towards Adoption Research & Technology

  4. Innovation in a world of pervasive technologies • New information and communication technologies (ICTs) are often described as pervasive in any area of one’s life • More and more (market) sectors are therefore using ICTs as a lever of their innovation • Transportation (Air, Sea, Land, Rail …) • Health • Administration • Culture • … • End users are requiring « services » more than « products » Research & Technology

  5. Applications Solutions New skills Systems Sub-systems Components Mastering a broader value chain Different Customer interface • Industry Challenge : • Gather new skills, up to « solution » level • Keep the feet on the ground of technology • With more and more « make/team/buy » dilemnas Larger breath of activities Yesterday Tomorrow Research & Technology

  6. Innovation in a broader value chain • The success of a new « service » requires • Low price • Good technology • But also • A global value chain in place (« ecosystem ») • A regulatory framework : • de jure or de facto standards • Compatibility with legal framework • Compatibility with end user’s behaviour and wishes • Organisations within companies or administration • Environmental and ethic issues • Trust As always Research & Technology

  7. Outline Research for Innovation in a world of pervasive technologies The challenge of Technology Adoption Managing Innovation towards Adoption Research & Technology

  8. Technology adoption • Managing research -> Managing innovation • Prepare in parallel the adoption of the technology through • leadership in standards, • regulatory framework preparation, • supply chain organisation, etc… • FP7 framework is seen as an opportunity to jointly organise the adoption issues • Beyond the (still remaining) issue of R&D affordability • As a place for dialogue between actors : • Commercial • Governments • Citizens, users Research & Technology

  9. The NESSI example Business level services Cross business Collaborations Architecting, Engineering, Standards, and Interoperability Regulatory Governance Semantic Layer Quality and Reliability Security and Trust Interoperability Management Services Service Integration Layer Infrastructure Layer NESSI new holistic picture NESSI Ecosystem Business Services NESSILandscape NESSI Adoption Practices and Usages Core Services NESSI Framework NESSI Adoption is THE main Challenge Research & Technology

  10. The NESSI example NESSI Adoption Research & Technology

  11. The NESSI example NESSI Adoption Information Technology NESSI Adoption Human Capital Knowledge - Practices Usages Legal Framework Financial Conditions Research & Technology

  12. The NESSI example Evolution of practices and usages (Business and Users) • Industry sectors need to definecommon business models and identify common business services(ordering, invoicing, payment, shipping, …) • Legal frameworks regulating business interactions, such as contract law, need to be adapted or provided to remove artificial barriers to the use of the framework • Certain core services, notably in the domain of trust, reputation, and underwriting, might have to be regulated or provided by public institutions • Business educational programs must be tuned to incorporate the new business dynamics • An open development process ruled by OSS and open-standards fundamental values can be root for the foundation of a cornerstone Ecosystem in Europe, to foster the mass adoption of NESSI Research & Technology

  13. Outline Research for Innovation in a world of pervasive technologies The challenge of Technology Adoption Managing Innovation towards Adoption Research & Technology

  14. Preparing Adoption • Preparing “adoption” requires creation of “eco-systems”, with multiple levels of open partnership and multidisciplinary skills • Platform approach (i.e. thematic & transnational) • Cluster approach (i.e. geography oriented) • Must be managed simultaneously “Adoption” goes with economic “incubation” : i.e. a friendly environment for ramp-up of new services • Regulations and funding for pilot programs • Investment capabilities and privileged market access for SMEs • Appropriate sourcing practices for system integrators Research & Technology

  15. Sourcing during Research phase : the challenge A System Integrator should in principle • Always select and use the most relevant technologies • Technology agnostic • Master the usage of each technology • Knowledge of the maturity level • In-house ownership or strong teaming for any critical technology • How to anticipate a huge number of potential future enabling technologies with limited resources ? • From « vertically integrated system companies » to « network-oriented system integrators » Research & Technology

  16. « Value Chain » in research : 1/3 System Integrator SI Research Lab Techno Provider • Model #1 : the System Integrator operates a research lab addressing technologies that it will finally procure from 3rd parties • Pros • Good internal knowledge of technology maturity • Mastership of critical technology • Potential Intellectual Property Rights (IPRs) ownership • Cons • « Not Invented Here » effect • Overall Cost Research & Technology

  17. « Value Chain » in research : 2/3 System Integrator « Agnostic » Techno Evaluator Techno 1 Techno 3 Techno 2 • Model #2 : the System Integrator subcontracts a/few research lab(s) addressing technologies that it will finally procure from 3rd parties • Pros • no « Not Invented Here » effect • limited cost • Cons • No IPRs • Limited internal knowledge of technology maturity • No « system view » on potential technologies Research & Technology

  18. « Value Chain » in research : 3/3 System Integrator Research Integrator 2 Research Integrator 1 Techno 3 Techno 1 Techno 1 Techno 2 Techno 2 • Model #3 : the System Integrator delegates to few research labs an integrator role to integrate 3rd parties technologies at their early stage • Pros • Good knowledge of technology maturity • Mastership - through teaming - of critical technologies • Cons • Growing power of Research Integrators • Business differentiators decreasing Research & Technology

  19. Transformation labs • “Proof of concept” R&D is not sufficient to create value • New concepts are based on the idea of “transformation labs”, with co-location of research partners representing a global value chain, including “user’s voice” as part of the lab • “feel” the innovation • “human in the loop” for early system prototyping • re-engineering the customer processes • Transformation labs allows for « ecosystem » prototyping Research & Technology

  20. Research through experience : a “transformation lab” How to visualize and demonstrate Software invisible services Research & Technology

  21. Industry perspective on research management • Adoption of innovation as a goal • Ecosystem as a need • Multiple options for value chain management • Open vs prorietary • Local vs global • Vertically Integrated vs Networked … • Cooperative research programs as tools to create and incubate new services within the rules of open market Research & Technology

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