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Disintermediate or Die!

Disintermediate or Die! Altus Learning Systems 61 E. Main Street Los Gatos, California, USA 95030 http://www.altuscorp.com 408.395.9154 Ted Cocheu, CEO Altus Learning Systems http://rapid-learning.blogspot.com ted@altuscorp.com Objectives In this session you will learn:

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Disintermediate or Die!

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  1. Disintermediate or Die! Altus Learning Systems 61 E. Main Street Los Gatos, California, USA 95030 http://www.altuscorp.com 408.395.9154 Ted Cocheu, CEO Altus Learning Systems http://rapid-learning.blogspot.com ted@altuscorp.com

  2. Objectives • In this session you will learn: • Why disintermediation is critical • About two types of disintermediation • Development/capture • Learner access • The difference between Rapid Development and Rapid eLearning • A five-step disintermediation process • Identify knowledge flows • Capture the knowledge • Transform knowledge into data • Make available in multiple formats • Make it searchable and precisely accessible • What distintermediated systems look like

  3. Producer Middleman Consumer A Definition • Definition from Wikipedia • In economics, disintermediation is the removal of intermediaries in a supply chain: cutting out the middleman.

  4. Survey Results • Need for faster development • Need to reduce costs of development • SMEs as source of content • Interviewing as most common method • Problem: Access to SMEs • Problem: Content review/approval • 78% • 70% • 86% • 70% • 53% • 60% Source: eLearning Guild Report

  5. Survey Results • Need for faster development • Need to reduce costs of development • SMEs as source of content • Interviewing as most common method • Problem: Access to SMEs • Problem: Content review/approval • Solution: Infrastructure and technology • Solution: More efficient use of SMEs • 78% • 70% • 86% • 70% • 53% • 60% • 77% • 6%?? Source: eLearning Guild Report

  6. InstructionalDesigner/Developer When Speed and Volume Collide

  7. Time toKnowledge Volume ofKnowledge Converging Waves High Low Past Future

  8. RapidDevelopmentZone Design/Development Challenge Time toKnowledge Volume ofKnowledge High TraditionalID Zone Disintermediation Zone Low 1 2 3 4 5 6 7 8 9 Past Future

  9. Rapid DevelopmentGoal: Streamline course development process Weeks/Months Experts Analysis Design Devel./Test… Learners Rapid eLearningGoal: Create shortest path between experts and learners Hours/Days Experts Learners Two Meanings of Rapid

  10. E-LearningCoursewareand Labs RapideLearning Collaboration Where Rapid eLearning Fits

  11. Challenge #1: Workplace learning is informal = 56% eLearning Guild 2/7/06 Disintermediating Access

  12. Challenge #2: Can’t Remember It! “Memory, it seems, decays with awful rapidity: one hour after learning,56% of the assimilated material has gone to the wind; one day later, 66% has evaporated; and after one month, 80% is gone.” Rebecca Rupp, AuthorCommitted to Memory: How We Remember and Why We Forget

  13. ~20% spent seeking info,1 day/week,10 weeks/year <50% successful 10% of payroll wasted seeking unsuccessfully Often working without needed knowledge Why? Challenge #3: Can’t Find It!

  14. Reason: Between the Ears “The real wealth of any organization lies between the ears of its people. We've arrived in an economy where it is thinking, knowledge, intellectual capital that tip the balance between success and failure." Thomas A. Stewart, Editor-in-Chief of Harvard Business Review,Author of Intellectual Capital

  15. The Challenge "The key learning challenge today is enabling knowledge workers to readily share and store their knowledge so they can all easily know what each other knows when they need to know it.“

  16. Demonstration • Santa Clara University, Center for Science, Technology, and Society: http://scu.vportal.net

  17. Five-Step Process • Step #1: Identify knowledge flows • Step #2: Capture the knowledge • Step #3: Transform knowledge into data • Step #4: Make available in multiple formats • Step #5: Make it searchable and accessible

  18. Sales meetings New product introductions Channel partner conferences New hire orientations Management communications Interdepartmental meetings Staff meetings Conference calls Training classes Step #1: Identify Knowledge Flows Find where the critical knowledge is already flowing in your organization

  19. Step #2: Capture the Knowledge • Record with media (audio and/or video) • Record anytime, anywhere • Easy for SMEs (don’t do anything differently) • Easy for learners • Highly scalable process • Examples: • Key business processes (new product introductions) • Key programs (virtual team meetings) • Central facilities (corporate conference rooms)

  20. Presentations and Lectures Software Demonstrations PhysicalDemonstrations It Can Take Many Forms and many more…

  21. Internal knowledge transfer meeting • Record meeting • Deliver on demand An Example

  22. Database Step #3: Transform Knowledge Into Data • Data sources • Create meta data (typical but very limited) • Extract text from slides (if available) • Slide titles, text, notes • Transcribe (every spoken word)  The Key!! • Structure • Category/subcategory • Course/event • Presentation/module • Topic (slide title) • Subtopic (transcript)

  23. DataStructure Search Presentation Course Topic/Slide Transcript Assets/ViewingOptions Knowledge (Data) Structure

  24. Step #4: Make Available in Multiple Formats • Streaming audio/video—on-demand • Downloadable audio/video (MP3/4)—on the go • Downloadable PowerPoint—build your own • Transcripts—accessible, versatile, localizable • RSS subscription—notify when available(such as podcasting)

  25. Step #5: Make It Searchable

  26. And Precisely Accessible (Presentation)

  27. Software Demonstration

  28. Conference Call Search and Access

  29. Example Corporate Repository • Total Repository • Five years of content • Over 5,000 presentations • Over 23 million words • Technical Sales Category • Over 10 million words in transcripts • Over 2 million words in slides • 5:1 ratio of words in transcripts vs. slides

  30. People Use It! Avg. 20% per Quarter Growth for Last 10 Quarters Number of Content Uses 1Q03 2Q03 3Q03 4Q03 1Q04 2Q04 3Q04 4Q04 1Q05 2Q05 Quarters 1Q03 – 2Q05

  31. People Love It! From: Field Engineer Sent: Friday, January 14, 2005 6:10 PM To: vportal_support@altuscorp.com Subject: This is incredible! I just wanted someone to know that I think this is one of the most important and useful sites for an FE that I have ever encountered. I just want to thank everyone who assembled this project. This is incredible. I now have the capability to train myself better than I ever have before. I am one happy FE today!!!! Field Engineer Leading Networking Company

  32. Next Phase • User generated content • User selected content (subscription via RSS) • Complete disintermediation • Examples • Wikis • Blogging • Podcasting • Audio • Video Video iPod at Cisco Systems

  33. Further References • Rapid e-Learning Development Research Report • http://www.elearningguild.com/research/archives/index.cfm • Rapid E-Learning: Groundbreaking New Research • http://www.ltimagazine.com/ltimagazine/article/articleDetail.jsp?id=102399 • Rapid E-Learning What Works • http://store.bersinassociates.com/relstudy-2005.html • Rapid eLearning News Blog • http://rapid-learning.blogspot.com • Rapid eLearning Portals • eLearning Forum Portal • http://elearningforum.vportal.net • Santa Clara University Portal: • http://scu.vportal.net • World Affairs Council Portal • http://wacsf.vportal.net

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