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Comprehensive Analysis of Tobacco Product Display and Shelving Units in Retail Environments

This report focuses on the interior observations of retail environments displaying tobacco products. It includes a count of shelving units, identifying those that stand alone, and noting vertical divisions for product organization. The analysis also considers overhead bins and illuminated shelving that showcases tobacco brands effectively, ensuring visibility to customers. Brand logos must be oriented towards customers for optimal branding impact, and functional objects like clocks are included to assess overall retail environment effectiveness.

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Comprehensive Analysis of Tobacco Product Display and Shelving Units in Retail Environments

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  1. Interior observations Industry Shelving • Displays and stores tobacco products • Must have at least one tobacco brand name or logo • Look against the wall or above the counter (overhead bins) • Cannot be picked up and moved with one hand

  2. Interior observations Number of Shelving Units (Count) • Look for vertical divisions that separate individual shelving units. • Count each unit that could stand by itself.

  3. Interior observations Number of Shelving Units (Count) 1 Unit

  4. Interior observations Number of Shelving Units (Count) Vertical divide 2 Units

  5. Interior observations Number of Shelving Units (Count) 3 Units

  6. Interior observations Overhead bin (1)

  7. Interior observations Overhead bins (3) 1 3 2 (Brand logos face customer)

  8. Interior observations Industry Shelving-illuminated

  9. Interior observations Industry Shelving-with functional object Clock

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