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The Heartland Towns Project, spearheaded by the Heartland Center for Leadership Development, aims to revitalize rural communities in Indiana and beyond. By focusing on critical issues such as generational wealth transfer, youth out-migration, and leadership capacity erosion, the project seeks to foster entrepreneurship, enhance leadership diversity, and improve community engagement. Through various strategic grants and training programs, the project has successfully established new businesses, increased public sector entrepreneurship, and empowered local youth to contribute to their communities, paving the way for a sustainable rural future.
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Home Town Competitiveness OVERVIEW Indiana HTC AcademyJanuary 28-30, 2008Craig Schroeder Senior Associate
Heartland Center for Leadership Development Strategic Partnership with Indiana
Focus on Critical Issues • Generational Wealth Transfer • Historical Youth Out-Migration Trends • Loss of Farms, Industry and Small Businesses • Erosion of Leadership Capacity
Four Key Pillars… Leaders Donors Entrepreneurs Young People
Frameworkfor Effectiveand Sustainable RuralCommunity and EconomicDevelopment
The Future is Here:building a new hometown spirit in rural America
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Orientation Elementsof the HTC Strategy Assessment Outcomes Strategy Development Technical Assistance Training
HTC Structure Local Steering Committee Site Coach Site Coordinator HTC Resource Team Community Resource Team Leadership Charitable Giving Entrepreneurship Youth Teens Young Adults Working Group
EntrepreneurshipExpected Outcomes • Increased entrepreneurial development • Increased public sector entrepreneurship • New jobs and wealth being created • More current businesses retained and growing
Valley County Chronology… • 1999 – No Game Plan or Program • 2000 – Economic Development Board - Staffing Proposed • 2001 – Tax Support Passed • 2002 – Joined HTC - Focused Development Goals - Moved Towards Entrepreneurship • 2004 – Hired a Business Coach • 2006 – Area Resource Team Established
Bottom Line Results… • 73 New Businesses • 10 Expansions, 21 Transitions • 332 New Full-Time Jobs • $90 Million New Investment • Retail Sales Up 20% vs. 18% Statewide • Per Capita Income Up 22% vs. 9% • Population Gain 3% (first in 70 years)
Charitable AssetsExpected Outcomes • Community-based endowed assets • Greater knowledge of charitable giving tools • Grants awarded to strategic activities
Examples of Strategic Grants • Non-Traditional Scholarships • High-quality Affordable Day Care • Microenterprise Loan Program • Build Leadership with a Purpose • Retaining and Recruiting Volunteers • Value-added Curriculum for K-12 School
LeadershipExpected Outcomes • Increased diversity in community leadership • Enhanced leadership knowledge and skills • More volunteer engagement in community • More people willing to run for public office
Case StudyStuart-Atkinson, NE Strengthening Local Leadership
Background Stuart — Population 680 Atkinson — Population 1244 Eight Miles Apart
HomeTown Leadership Institute Started in 2004 to Diversify and Refresh Leadership Pool
Participants — 27 Ages — 16 to 60
Program Nine 1-Day Seminars September - May
As a Result… 60% Will Increase Volunteer Hours 59% Expect to Run for Public Office 100% Will Increase Donations 100% Report Increased Confidence about Attracting New Residents High School Students Now Teaching Adults
Youth & TeensExpected outcomes • Greater youth involvement with community • Entrepreneurship classes/hands-on learning • Stronger school-community partnerships • Increased number planning to return/stay
Young AdultsExpected outcomes • Champions group recruited and involved • Linkages: Leadership and Entrepreneurship • Stronger, sustained connections with alumni • Increased number of young adults returning
Norfolk Area Recruiters Over 30 Families in 3 Years
The Power of Leverage Leaders Donors Entrepreneurs Young People