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Regional Strategy: Programme Communication for Child Survival in West and Central Africa

Regional Strategy: Programme Communication for Child Survival in West and Central Africa. Neil Ford Regional Chief, Programme Communication West and Central Africa Dakar: 9 th April, 2008. Horizontal Integration. Programme Communication Organizing for Large-scale Results.

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Regional Strategy: Programme Communication for Child Survival in West and Central Africa

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  1. Regional Strategy: Programme Communication for Child Survival in West and Central Africa Neil Ford Regional Chief, Programme Communication West and Central Africa Dakar: 9th April, 2008

  2. Horizontal Integration Programme CommunicationOrganizing for Large-scale Results BREAST FEEDING HAND WASHING USING AN ITN TREATING DIARRHEA Participatory Research – baseline development Interpersonal Communication Community-based media Mass Media Vertical Integration Public relations campaigns – in partnership with the private sector Impact evaluation – using community-based management of information

  3. Group Work assignment • For each task: • Review and improve the proposed check-list; • Determine how you would complete the check-list in detail; • Propose partnerships to help do the work; Group Work Assignment: 11 April 2008

  4. Task One • Develop a checklist to help UNICEF conduct a situation analysis for large-scale communication on the four key household behaviours, including: • Social and cultural opportunities and barriers, including gender; • Economic opportunities and barriers; • Level of infrastructure and access to service delivery; • Governance context: stability, decentralization Group Work Assignment: 11 April 2008

  5. Task Two • In order to organize large-scale interpersonal communication on the four key behaviours, develop a check-list to identify and assess: • The social networks or organizations that could facilitate interpersonal communication, including community and traditional leaders; • The geographic reach for each network or organization; • The existing technical skills on facilitating interpersonal communication at scale of each organization • The existing technical skills on the four key household behaviours of each organization • Bottlenecks and capacity reinforcement needs (motivation and coordination) Group Work Assignment: 11 April 2008

  6. Task Three • In order to organize and coordinate a large-scale media strategy on the four key behaviours, develop a check-list to identify and assess: • The type of media outlet (theatre for development, community radio, national television, etc.) • The location and geographic reach of each potential media partner; • The credibility of each type of media and its level of trust with its audiences; • The potential use of each type of media for programming on the four key household behaviours Group Work Assignment: 11 April 2008

  7. Task Four • In order to synchronize all levels of communication into one coordinated strategy, propose strategies to: • Develop a budget framework for a large-scale, integrated communication programme on the four key behaviours, including specific budget components; • Propose a coordination strategy to enable the national government to take ownership of the strategy Group Work Assignment: 11 April 2008

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