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Internet in the Elevator

Internet in the Elevator. Presentation to:. Date. You’re in an Elevator, What’s More Important to You?. Wing Tips?. Or Stock Tips?. Your Ad Here. Internet in the Elevator. ABC Overview. New media company based on internet technologies Major high-rise buildings 3 rd rotations

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Internet in the Elevator

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  1. Internet in the Elevator Presentation to: Date

  2. You’re in an Elevator, What’s More Important to You?

  3. Wing Tips?

  4. Or Stock Tips? Your Ad Here Internet in the Elevator.

  5. ABC Overview • New media company based on internet technologies • Major high-rise buildings • 3rd rotations • High resolution, high definition, ultra bright LCD screens • Major high-rise buildings • 3rd rotations • 3rd rotations • Branded news and information • 3rd rotations • 3rd rotations

  6. Overview • New media company based on internet technologies • Major high-rise buildings • 3rd rotations • High resolution, high definition, ultra bright LCD screens • Major high-rise buildings • 3rd rotations • 3rd rotations • Branded news and information • Major high-rise buildings • 3rd rotations • 3rd rotations

  7. New media company based on internet technologies Major high-rise buildings 3rd rotations High resolution, high definition, ultra bright LCD screens Major high-rise buildings 3rd rotations 3rd rotations Branded news and information 3rd rotations 3rd rotations Overview

  8. Desirabletarget audience Qualityprogramming environment Effectivenational media vehicle Predictable traffic Quantifiable advertising frequency Benefits

  9. Financial - Banks, Insurance, Financial Mgmt Other - Manufacturing, Real Estate High Tech - Software, Telecommunications Law Audience Profile Tenant Composition of ABC Network 14% 46% Consulting 5% Advertising 4% 3% Media 9% 19% Source: Independent Research Study by Pathfinder Research Group, 2000.

  10. Audience Profile Affluent, highly educated business professionals 40 years Average age $91,158 Average income 93% Undergraduate and/or post graduate study* 76% Professional occupation: professional specialty, executive, management, sales/marketing, administration Internet savvy 77% Use the internet from work 50% Have made purchases over the internet, making an average of nine purchases over the last six months *of those who responded Source: Independent Research Study by Pathfinder Research Group, 2000.

  11. Audience Profile Seeing your message all day …

  12. $425,000 Partners Average Compensation per Employee: Audience Profile CPA Firm - Staff 1000+ % of Firm Compensation 9% $175,000 Directors 2% $100,000 Senior Managers 8% $65,000 Managers 12% $50,000 Senior Associates 26% $42,000 Associates 30% $88,819 $40,000 Support Staff 11% Support Assistance $38,000 2% Source: Big 5 Accounting Firm, Downtown, Boston, MA

  13. Average Compensation per Employee: Audience Profile Law Firm - Staff 400+ % of Firm Compensation $500,000 Partners 14% $145,000 Associates 28% Support Staff* $48,000 58% $138,400 *Secretaries, managers, receptionists, trusts, patent, paralegals Source: 400+ Person Law Firm, Downtown, Boston, MA

  14. “ ” What the elevator said today… Read screen every time or most every time they are in the elevators 91% Think that the screens are a positive addition to the building 97% • Like the screens and report a very strong interest in • Weather • Local news / national news • Business news 88%* Audience Profile Viewers Opinions of ABC… *Of those who responded Source: Independent Research Study by Pathfinder Research Group, 2000.

  15. Desirable demographic audience Test for group Members of high end professional firms Test for group “Connected” and internet savvy Test for group Audience Profile Summary

  16. Branded content from high profile local and national media companies News, sports, traffic, weather, stocks, movie information, event information, book and movie reviews … and more PROMAX Award winning programming director and full time news editors Quality Programming

  17. Quality Programming The Most Credible News Sources

  18. Quality Programming

  19. Valuable updated content at all times Content refreshed throughout the day Dynamic updating of traffic, weather and stock quotes Screens repeated in 5 minute blocks of programming and is updated every 20 minutes “ I don’t have time to sit down and read the paper everyday…I usually rely on bits of information as to what’s going on, current events… ” Quality Programming Dynamic News and Information Service

  20. Quality Programming Summary • Valued news information source • Prestigious content partners • National and local expertise • Up-to-date information

  21. A National Vehicle Market 2001 Buildings in30 of the top DMAs

  22. Mo. Elevator Traffic Volume DMA # of Buildings A National Vehicle New York 71 33,760,951 Los Angeles 26 6,948,882 Chicago 44 22,076,646 San Francisco 45 13,054,784 Boston 38 10,683,702 Dallas 41 12,024,332 WDC 43 8,792,063 Atlanta 18 4,859,121 Houston 35 12,560,613 361 Buildings 124,761,093 Monthly

  23. As a new medium ABC will “own” 1/3 of the universe of 1600 buildingsthat qualify in these markets A National Vehicle “… announced today that 12 real estate companies have selected the company as the exclusive provider of programming in their office buildings.” - Announced in Wall Street Journal, April 14, 2000

  24. A National Vehicle Summary

  25. A National Vehicle

  26. Traffic and Frequency Elevator Ridership Statistics • Building tenants ride the elevator an average of 5.5 - 6 times per day • Visitors ride the elevators an average of 2 times per day • Average elevator ride lasts from 1½ minute – 2½ minutes depending on time of day and building size • Screen viewership is measured by total Elevator Traffic • Actual traffic in and out of the elevator each day

  27. x x Number of Tenants Average Elevator Rides Building Visitors Average Elevator Rides Traffic Elevator Traffic Equation Daily Elevator Traffic = +

  28. Elevator Traffic Equation (5,714 Tenants x 5.5 Rides) + (517 Visitors x 2 Rides) Traffic Traffic Figures Using Sample Building Data Given a building of SF: 1M 31,427 Daily Elevator Traffic 162,845 Weekly Elevator Traffic 651,380 Monthly Elevator Traffic

  29. 84 announcements per day 588 announcementsper week 2,352 announcementsper month • Your screens will show 14 minutes of advertising daily • Frequency and ridership - your ad is seen 4 times per weekby each viewer Advertising Frequency

  30. %Mang/Prof Avg Age Media College M/F ABC Delivers a similar Demographic Audience as Key Business Publications Media Comparative ABC 45/55 % 40 67% 76% Wall St. Journal 68/32 % 48 74% 70% Bos. Bus Journal 70/30 % 47 88% 92% Business Week 85/15 % 48 52% 96% Boston Globe 52/48 % 46 44% 36% Crain’s NY 72/28 % 49 84% 97% Sources: ABC : Independent Research Study by Pathfinder Research Group, 2000. Other publications: Media Kits Provided

  31. ABC OFFERS LIKE: Similar to Other Media Television Immediacy, news & entertainment, passively intrusive Radio and Cable Targeted reach, frequency High end Business Magazines Higher income business consumer Direct Mail Select distribution, electronic mail Out of Home Very visual, targeted reach On-line Advertising New media, cost effective

  32. Targeted audienceGuaranteed audience High Quality Programming Environment Pure and uncluttered commercial environment Effective national media vehicleLargest market share of this target market PredictableTraffic Quantifiable Advertising Frequency • No competition • No tune out • No turn off • No surfing Summary

  33. ABC: a Part of the American Business Experience “Ooops. It appears the elevator is stuck between floors. While you are waiting, would you like to hear about our exciting new marketing technology to reach captive elevator audiences?”

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