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Overview of 2010 Annual Report and Benchmark Survey Results

Overview of 2010 Annual Report and Benchmark Survey Results. Prepared by Glenn Lortie Market Research Manager for August 18, 2011 call. About the Annual Reports and Benchmark Surveys. Annual Report is to be completed every year by State Council and Local Chapter leaders

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Overview of 2010 Annual Report and Benchmark Survey Results

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  1. Overview of 2010 Annual Report and Benchmark Survey Results Prepared by Glenn Lortie Market Research Manager for August 18, 2011 call

  2. About the Annual Reports and Benchmark Surveys • Annual Report is to be completed every year by State Council and Local Chapter leaders • Benchmark Survey is a biennial (every two year) study • Designed to provide state leaders with information so they can measure their organization against their peers • First undertaken in 2005 • Summaries of results are now posted in the State and Chapter Online Resource Center

  3. Two separate reports … Many items

  4. Some Examples –Member Recruitment and RetentionGeneral Assembly Delegate SelectionExpense Reimbursement

  5. Does your organization have a Membership Committee? From survey, we learn 3-in-4 do

  6. How active is your organization in member recruitment? Nearly half of leaders describe their organization as being “very active” in member recruitment (up from 22% - 2008) 2009 / 2008 percentages are italicized 2006: NA 2005: NA

  7. Increased focus has paid off … • Compared to 2008, State Councils seem to be more connected with goal of member recruitment • All-time high membership (39,391) reached at end of May 2011 • 13% increase over May 2008 (34,850 members)

  8. Does your organization have an orientation program for new members? Relatively few (less than 1-in-3) have one –Is this an opportunity?

  9. Does your organization utilize a point system to select General Assembly delegates? Most do – 84%

  10. How does your organization reimburse for expenses? Two-in-three reimburse with receipts (trending down) Among the 15 that provided an answer, the most frequent per diem was $75 → (There was no officer vs. non-officer difference)

  11. A copy of the questionnaire together with the summaries of results have now been posted. If you have any questions, please contact:Kari Zick (Component Relations)or Glenn Lortie (Marketing)

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