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Website Usability Test

This presentation from COMS 363 highlights the usability testing conducted on the University of Guelph's website. The study aimed to identify problem areas affecting navigation and user experience for prospective students and visitors. Through qualitative research, participants provided feedback on ease of navigation, information location, and website aesthetics. Key findings include difficulties with the OUAC application process and inconsistencies across child web pages. Recommendations to improve usability include implementing uniform formatting and a step-by-step application guide to streamline navigation and increase applicant engagement.

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Website Usability Test

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  1. www.uoguelph.ca Website Usability Test Mitchell B. Sharpe Kaitlyn M. Brown Michael A. Kryski Course Information: COMS 363 PowerPoint Presentation Marking Group 5

  2. Agenda Site Background Research Methodology Findings Problem areas Recommendations Recap

  3. Site Background Type of website: University website Roles of the website: Provide information for future students and visitors Familiarize students with the university Act as a selling tool for enrollment

  4. Research Methodology Qualitative approach Participants were asked to find a list of information Participants gave specific feedback on: Ease of navigation Location of Information Aesthetics/functionality of site

  5. Uniform Formatting Findings Section with in-text links Section with listed links

  6. Navigation Tree Findings (cont’d) Shows page location Shows alternate paths Allows for information specific to user Admissions Requirements

  7. Application Guide Findings (cont’d) OUAC website is difficult to navigate Implement a step-by-step guide for application Easier application = more applicants

  8. Recap Problems: Inconsistency between child web pages Getting lost in multi-step processes Difficult application process Suggestions: Implement uniform formatting Utilize side bar navigation tree consistently Implement step-by-step application guide

  9. Graves, H., & Graves, R. (2007). A strategic guide to technical communication. Peterborough ON: Broadview Press. University of Guelph. (2008). Retrieved November 19, 2008, from http://www.uoguelph.ca References

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