1 / 5

COBRA in France

COBRA in France. History , Strategy and Future. HISTORY of COBRA in France. CLIENTS SDIS 80, Amiens Monaco (2 systems) National Assembly Le Bourget Airport. DEMOS - Amiens Beauvais Cannes/Nice Colmar Épernay Evry Fort Mahon Gap - Lausanne Lille Lyon Marseille BMPM Monaco

jamuna
Télécharger la présentation

COBRA in France

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. COBRA in France History, Strategy and Future

  2. HISTORY of COBRA in France CLIENTS • SDIS 80, Amiens • Monaco (2 systems) • National Assembly • Le Bourget Airport DEMOS - Amiens • Beauvais • Cannes/Nice • Colmar • Épernay • Evry • Fort Mahon • Gap - Lausanne • Lille • Lyon • Marseille BMPM • Monaco • Mulhouse • Nantes • Orléans • Poitiers • Paris BSPP • Rennes • Saint Nazaire • Toulon • Toulouse • Valance • Vannes 2007 - 2013 SWITZERLAND EXHIBITIONS • Clermont-Ferrand • Rennes • Saint-Etienne Industry/Orgs • ALCAN (alu) • CNES (space) • ENSOSP (school) • Feumotech (install) • Geneva Airport • IFOPSE (training) • Le Bourget Airport - Navy • Peugeot (cars) • Police RAID • Servier (pharma) • SEMMARIS (food) • Solvay (chemicals) • Vatry Airport TRIALS • Paris BSPP (6 M) • Marseille BMPM (8 M) • Alsace (3 M) • PROMESIS (1 D test) MONACO TRIPS • Paris to Sweden (8 P) • Versailles+Journalist to Borås • FireFight meeting in London • Monaco to UK (1 P)

  3. TODAY’S STRATEGY –BASED ON HISTORY MARKET EXPERIENCE • Fire services’ market is conservative = long lead times (“long term involvement”) • The Ministry of Interior does not get involved in future products and methods (“bureaucracy”) • France is lacking a fire service innovation center (“future not of interest”) • Methods are “locked-in” by binding procedures (“legal constraints”) • No legal pursuit to find responsible (“nobody guilty”) • Low quality of training centers (“lack of training”) • Almost no theoretical training in fire behavior (“little understanding”) • Demos seldom lead to sale of COBRA systems (“technology circus”) • Personal network important to open doors (“trust”) • Training the best way to convince the firemen (“own experience”) TODAYS’ STRATEGY • Increased sales presence with 4 new sales reps (existing) • Establishment of a French COBRA training Academy (in process) • Offer of training in France and Borås/Northamptonshire • New improved website (almost done) • New brochures describing method and not technology • High level lobbying / lobbying person (existing / to be be done) • Visit to UK to understand the Cobra experience

  4. MARKET SITUATION – TODAY AND FUTURE TODAY • Orders in process (Peugeot, Semmaris, Amiens, Monaco, Lausanne, Eurodisney…) • Recent entry into the airport market • Project in process to assure Cobra future presence at Nuclear Power plants • New communication tools: website and brochures • Training in UK wanted by Monaco FUTURE • Tours de France with “new sales approach” to find Cobra Champions • Training in France and abroad (instead of demos) • Visit to UK with important French leaders • Closer cooperation with all of the 4 large fire vehicle manufacturers • Initiate a Cobra User Group with annual meetings • CCS presence at Annual Exhibition

  5. Thank you ! Bengt Söderström Claude Delalande

More Related