Sell Your Home Today with the Best Agent and Aggressive Marketing Plan

1. Warning: What you are about to read will dramatically change your thoughts about selling your home! If You Really Want To Get Your Home SOLDRight Now…Today…Without Giving It Away, Then This May Well Be The Most Important Letter You’ve Ever Received. Please Continue… Dear Homeowner, Let me be frank. I know you have received marketing pieces from dozens of Realtors now that your home is listed For Sale By Owner. You are probably asking yourself “Why don’t they just bring me a buyer?” The answer is simple. They are begging for business. Just like they are today. They have no buyers for your home. As a matter of fact, most agents spend 85% of their time prospecting for new business because they don’t have enough clients to work with each and every day of the week. Here is a quick assumption of your situation. You don't believe an agent can help you with the sale of your home and you have a pretty good reason why. Number one, you feel that agents don’t do a good job (if they even know how to do a good job) at promoting your home. Sure, they are excited to get a new listing for the first 30 to 60 days, but after that the agent starts to think that the home isn’t going to sell — so they quits pending their money for fear that they won’t get a return on their investment. Not only that but their communication is horrible! Typically you will hear from them for the first month or so and then they pull a Houdini on you and disappear. Then they have the nerve to call you after they realize they may lose a paycheck and plead with you to extend the listing agreement? Yeah, right. They’d better think again. I am going to tell you there is a better way. The fact is, your home may or may not sell for SEVERAL reasons other than price. In fact, it may be one of the most desirable homes on the market. How in the world can anyone buy it if an agent never brings a buyer to see it?Not only will I address these issues in this letter, I will also explain how to choose the best agent to sell your home. You will easily become educated about choosing a Realtor (much more educated than 5,300 other agents would like you to be). I will shamelessly and ethically bribe you to list your home with me so that I can get you to the closing table. Yes, you read that correctly, not only will I show you how to weed out the “less than desirable agents,” I will BRIBE you to list with me. How will I do that??? Read on to find out. Here is the true story behind Realtors. The National Association of Realtors states that the average agent earns an income by selling about 5 homes a year. That is less than one every 2 months! Keep in mind, this income places them well below the poverty level. What does that mean for you? That’s easy! The agent may not be able to pay their own bills, let alone even think about spending money to advertise your home! Bob Cenk’s Home Selling System www.BobCenkRealEstate.com

2. PLEASE, DO NOT list your home until you meet with me and get all the information you need. The fact is, that in the last month alone,over 1,000 homes actually sold and closed in the Greater Pittsburgh area.That doesn’t even include all of the new construction homes that are sold through the new build companies every day! The market is dry right now? I don’t think so! Bad time of year to sell? Not hardly. New construction is hurting your sale? It didn’t hurt 1,000 other homeowners last month! Let’s stop all of the lame excuses. The fact is, your home hasn’t sold! Does an invalid excuse fix your situation? Success Leaves Clues Let’s talk about the real truth here. You need an agent with THE most aggressive marketing plan in town. One that will ensure that the public gets to see your property’s best features! Do you believe success leaves clues? I do. And the first thing you should look at is an agent’s production. Jump onto their website. If they have less than 10 listings, that means not many other homeowners think they are that great either. Their volume won’t allow them to “cross sell” to your home. What does that mean? An agent with 20 or 30 listings receives dozens of calls every dayfrom qualified buyers wanting to buy homes. They may be calling from a For Sale sign, the Internet, a magazine or a full page advertisement in the newspaper. However they’ve called, the home they are calling on may not match their exact needs. Your agent can cross sell them to focus on your home. The only way this works is for the agent to have lots of listings and outspend all other Realtors in the marketingof each and every home. Once again, the buyers can’t buy the home if they don’t know it’s for sale! You also need a Realtor that has superior communication skills. The days of you not getting feedback from showings (or even knowing if the people showed up) have to end. Your agent MUST have a follow-up coordinator or transaction coordinator who is directly responsible for contacting you on a weekly basis with all of the feedback from the week’s showings. If your potential agent doesn’t offer this, they don’t deserve your business. In addition to these factors, and possibly the most important thing, is that they must have a team working for them. Industry insiders have identified that the job called Real Estate Agent is actually 5 jobs in one — lead generator, advertiser and marketer, client care specialist, accounting department and closing coordinator. It’s no wonder you never hear from your last agent! Your new Realtor will operate as a true professional and will have a professionally trained team with all tasks and communication duties delegated to a professional whose job depends on servicing you the correct way. And finally, they will have a HUGE direct mail program to market your property to SPECIFIC targeted buyers based on 9 discriminating factors, so that the targeted customer qualifies based on credit score, household income, length of current residence, and several other factors to increase your odds of finding that buyer willing to give you your full asking price. So as promised, here is my pitch. . . My team of professionals offers all of the services listed above. As a matter of fact, I own and manage one of the most successful real estate teams in the Pittsburgh area. My specialty is in selling homes that other agents or For Sale By Owners were not able to sell. I won’t sit here and bore you with a song and dance about how I am the #1 agent in town, make the most money, or worse yet, give you some corny line or catchy phrase to try to grab your attention. I don’t think much of agents whose idea of marketing is to look like a crazy lunatic to get you to notice them. The fact is, I am the most successful at getting homes like yours, with your situation, SOLD! That’s all that matters. My advertising plan puts your home in front of more buyers than you ever thought possible. Of course, I would like to meet with you to discuss all of the wonderful details, but do I deserve 30 minutes of your time just based on what I have said so far? NOPE. But as I stated, I have a few guarantees and bribes that will coax you along so that you give me a half hour to show you all of my benefits. Bob Cenk’s Home Selling System www.BobCenkRealEstate.com

3. Bribe #1 My Guaranteed Sale Program If I don’t sell your home at a price acceptable to you, I’ll sell it for FREE!That’s right! If I don’t sell your home at a price acceptable to you, I’ll sell it for FREE.* Bribe #2 My Sellers’ Competitive Advantage Program If I don’t sell your home for at least 95% of the asking price, I will refund $1,000 of our fee.Our well- documented track record shows that our listings sell at an average of 98.23% of their asking price. We feel confident that with our aggressive marketing approach and our team system we will be able to sell your home for the Maximum Market Value, otherwise you save a thousand dollars! Now that’s putting our money where our mouth is, and I’ll bet the competition can’t beat that! Bribe #3 My Guarantee To The Buyer Of Your Home If the buyer of your home is not satisfied with the purchase within the first 24 months, I will sell it for FREE. Yes, you read that correctly. I offer the buyer peace of mind when purchasing your home.How many Realtors believe in their real estate knowledge, outstanding marketing skills and a total commitment to service to make this guarantee? Why wouldn’t they? This guarantee to every potential buyer makes your home more attractive to all buyers. Bribe #4 Free Test Drive of Our Services If you are not happy with my service or marketing, after just 1 Day, you can walk! Just FIRE me. I’m sure you feel like I do about promises. Don’t tell me you are the best, show me. I will allow you to take my services for a free test drive! I feel confident that after meeting with me, you will see that I have the best home marketing program in Pittsburgh. Go ahead and list your home with me. If ANY of my promises don’t hold true, if you feel the advertising won’t work, or if you don’t think we are communicating better than anyone you’veever worked with in your entire life, FIRE ME! With my NO HASSLE 1 DAY LISTINGthere is never any obligation for you to work with me. If after one day, you don’t think my sales team is your best option, call me and tell me to take a hike! You are obligated to nothing if you exercise your right at any time, provided you have not accepted an offer on your home. So there you have it. A rather lengthy note explaining just the tip of the iceberg on the services my team provides. Do you see the difference? Visit my website at www.BobCenkRealEstate.comand then call me today. Remember I will allow you to take a free test drive with no obligation. Call 724-390-0006 x 101. Looking forward to hearing from you. Good Climbing, Bob Cenk The Bob Cenk Group Broadview Realty www.BobCenkRealEstate.com 724-390-0006 x 101 *Some conditions apply Bob Cenk’s Home Selling System www.BobCenkRealEstate.com

4. P.S. You didn’t think I would forget a powerful testimonial or three, did you? Check out what’s below!! “The Bob Cenk Group had our house under contract in just 17 days!” “We originally considered listing our home as ‘For Sale By Owner,’ but then we heard about The Bob Cenk Group and their Home Selling System. We met with Bob and listened to what he had to say. We were impressed! We thought we could sell our house on our own, but after we saw the extensive marketing that Bob’s team provides, we knew we should list with them. Every step in the process was well organized and well executed. We got a quick sale in just 17 days and at the price we wanted! It was great to have a team of professionals working for us rather than having to do it on our own!” - Rick and Patty B. “I tried to sell my home myself without success. Bob Cenk came in and got it sold!” “I thought that “For Sale By Owner” was the best method to sell my home. After many disappointments, I listed my home with The Bob Cenk Group. I was impressed by the professionalism of Bob and his team, and by their creative and effective marketing approach. The bottom line is that they got my house sold at a great price when I needed it sold." - Mark R. “Our house SOLD in 44 Days!” “At first we tried to sell our house by ourselves. After countless frustrations in dealing with agents and potential buyers on our own, we finally decided to list our home with The Bob Cenk Group. They went out of their way to accommodate our scheduling needs. We have kids and dogs and needed to make special arrangements each time our house was shown. Bob and his team kept us informed and got our home SOLDwithout disrupting our lives.” - Terry and Jackie C. “In Less Than A Month We Had An Agreement!” “We tried to sell our home ourselves, but had few responses. The Bob Cenk Group prides itself in having unsurpassed marketing techniques, so we decided to give them a try. In less than a month we had an agreement under way! Bob and his team handled every detail for us right through closing. We didn’t even have to attend our closing – their Transaction Coordinator represented us, which enabled us to go on our previously planned trip to Ireland!” - Chick and Betty C. (If you have already listed your home with another agent, please disregard this letter. It is not meant to be a solicitation.) Bob Cenk’s Home Selling System www.BobCenkRealEstate.com