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Let’s start with a story.

Let’s start with a story. Andre and Brenda Smith. Walt Whitman HS, Bethesda, MD. Go Vikings!. Claire: class of 2013, basketball. Dante: class of 2012, football. One of 155 families in the Walt Whitman booster club. The Smiths want to follow Vikings games and their kids.

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Let’s start with a story.

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  1. Let’s start with a story.

  2. Andre and Brenda Smith.

  3. Walt Whitman HS,Bethesda, MD

  4. Go Vikings!

  5. Claire: class of 2013, basketball.Dante: class of 2012, football.

  6. One of 155 families in the Walt Whitman booster club.

  7. The Smiths want to follow Vikings games and their kids.

  8. The Smiths are not alone.

  9. The Post can be the indispensable guide to local high school sports.

  10. We already have the data.

  11. So, what are we going to build?

  12. A reusable platform for inputting, storing and showcasing high school sports data.

  13. What will we do with our sports data service?

  14. Power mobile, tablet and Web applications in HTML5.

  15. Please recycle (templates).

  16. Wanna see it?Of course you do.

  17. Live scores for football and boys and girls basketball.

  18. Leaders by school, by league, by county and overall.

  19. Infographics for game, team and player stats.

  20. A slick admin for scorekeepers to send us scores and stats.

  21. Haven’t we tried this before?

  22. What went wrong?

  23. 1. No outreach to boosters.

  24. 2. One platform only.

  25. 3. One revenue stream.

  26. So how will thismake money?

  27. Two complementary revenue streams.

  28. Go deep.Go wide.

  29. Go deep: Revenue-share app subscriptions with booster clubs.

  30. Boosters are the key.

  31. They do revenue shares all the time.

  32. Each of the three schools we surveyed were interested.

  33. Initial focus on MoCo, Fairfax, and private schools.

  34. Competitors: MaxPreps, Rivals, DC sports fan.

  35. We’re better.

  36. 1. Longer history. 2. Easier score entry. 3. More platforms.

  37. Estimated18k buyers.150 schools x 120 average members

  38. Estimated $405krevenue.$30 app ($15 shared) x 75% conversion; 2 years

  39. Pessimistic?

  40. $25 app cost?$337k.

  41. 60% conversion?$270k.

  42. We can do better if we add a spring season.

  43. Go wide: Sell our hosted platform.

  44. “Local doesn’t scale.”Everyone, ever.

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