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  1. BR-main Before Reading 1. Abraham Lincoln Story about Abraham Lincoln Discussions about the Story 2. Celebrities Rich People I Know Who’s Who 3. Background Information 4. Warm-up Questions

  2. BR1.1 Story about Abraham Lincoln II ■

  3. BR1.2.1 Discussions about the Story 1. What happened to Abraham Lincoln one day? Working as a shop clerk, he overcharged a customer. Although the sum was insignificant, Lincoln walked a long distance to pay back the money.

  4. Values mean a person’s principles or standards of behavior and his judgement of what is important in life. The story reveals that Abraham Lincoln regarded honesty as an important value. BR1.2.2 Discussions about the Story 2. The theme of this unit is about values. What do values mean? And how is the story related to the theme of the unit?

  5. Honesty makes one feel good about himself and creates trust in others. It improves one’s relationship with himself and with others. It’s not much in fashion these days to talk about the benefits of honesty and decency, but the benefits are there and they are valuable and worth the trouble. BR1.2.3 Discussions about the Story Do you think it worthwhile to walk two or three miles to pay back the six and a quarter cents? 3.

  6. BR1.2.4 Discussions about the Story 4. What values do you consider the most important?

  7. BR2.1 Rich People I Know Collect stories, news reports, pictures, books, or video clips of rich people. Form groups of three or four to share what you have collected and discuss what values these rich people hold dear.

  8. BR2.2 Who’s Who Look at the following pictures. Who are they?

  9. BR2.2.1.1 Who’s Who Greek shipping magnate and financier 1906~1975, born of Greek parents in Turkey made his first fortune in tobacco business built up one of the world’s largest independent fleets, and was a pioneer in the construction of supertankers Aristotle Onassis first marriage to the daughter of the influential Greek shipowner Stavros Livanos ended in divorce (1960)

  10. had a long relationship with the soprano Maria Callas gained special prominence in the United States through his marriage (1968) to Jacqueline Bouvier Kennedy, widow of President John F. Kennedy BR2.2.1.2 Who’s Who Aristotle Onassis

  11. BR2.2.1.3 Who’s Who quotations: It is during our darkest moments that we must focus to see the light. The secret to success is to know something nobody else knows. We must free ourselves of the hope that the sea will ever rest. We must learn to sail in high winds. Aristotle Onassis

  12. BR2.2.2.1 Who’s Who nicknamed Superman, Asia’s richest and most influential billionaire once a poor immigrant, got his start selling plastic flowers in Hong Kong in the 1950s business centered on the conglomerate Hutchinson Whampoa (telecom, port services, real estate), now spans 41 countries and accounts for 13% of Hong Kong’s stock market value Li Ka-shing has invested more than $7 billion in Chinese mainland and built 400 miles of roads and bridges

  13. BR2.2.2.2 Who’s Who has given away over $500 million to support education and health care facilities in Asia quotations: 亲信不等于亲人。 傲气不可有,傲骨不可无。 Li Ka-shing

  14. BR2.2.3.1 Who’s Who the richest of the rich has topped the Forbes 400 list for nine consecutive years since 1994 and is most likely to remain to be the richest in the world in the years to come born in 1955 in Seattle, Washington Bill Gates had been shy and awkward, rarely ventured out to parties even when studying at Harvard University

  15. founded the Microsoft Corporation (1974), a computer software firm, with Paul Allen BR2.2.3.2 Who’s Who MS-DOS (Microsoft Disk Operating System) and subsequent programs (including the Windows operating systems) made Microsoft the world’s largest producer of software for microcomputers Bill Gates

  16. BR2.2.3.3 Who’s Who quotations: There are people who don’t like capitalism, and people who don’t like PCs. But there’s no one who likes the PC who doesn’t like Microsoft. Your most unhappy customers are your greatest source of learning. Bill Gates

  17. BR3 Background Information 1. Sam Walton 2. Rolls-Royce 3. Dime Store 4. Ford Motor Company 5. Names 6. Forbes

  18. BR3.1.1 Sam Walton Sam Walton, an American retailing executive, was born in 1918 in Oklahoma. After 17 years of operating franchise retail stores, he opened the first Wal-Mart Discount City in Arkansas, in 1962. Walton developed Wal-Mart into a chain of massive, centrally controlledstores that were typically sited in small towns and rural areas. The stores featured heavy discounting, smaller profit margins than usual coupled with higher-volume sales, and a customer-oriented staff. Wal-Mart flourished, went public in 1970, and by 1991 had become a multibillion-dollar business and America’s largest retailer with 1,700 stores. Walton, who stepped aside as CEO of the company in 1988 butremained active in its management, was by 1985 the wealthiest person in the United States. II ■

  19. BR3.1.2 Sam Walton After his death, his widow Helen and four children are doing well on their own. With a collective net worth of over $100 billion, they are ranked 7 to 11 in the Forbes World’s Richest People in 2003.

  20. BR3.2 Rolls-Royce Rolls-Royce refers to any of the large, expensive, comfortable cars made by the British company Rolls-Royce. Many people recognize them by the small metal statue on the front of every Rolls-Royce car. The company was formed in 1905~1906 by Charles Rolls (1877~1910) and Henry Royce (1863~1933) and also produces aircraft engines. The Rolls-Royce company was bought by the German company Volkswagen in 1998. The name Rolls-Royce is also used informally to refer to the best product of a particular type. II ■

  21. BR3.3 Dime Store A dime store offers a wide assortment of inexpensive items, formerly costing five or ten cents, for personal and household use. II ■

  22. BR3.4 Ford Motor Company Ford Motor Company is a large US company that makes cars. It was established in Detroit in 1903 by Henry Ford, and the first Model T was sold in 1908. The company has produced the Lincoln since 1922 and the Mercury since 1938. II ■

  23. BR3.5.1 Names II ■

  24. BR3.6 Forbes Forbes is an American business magazine. It is noted for its lists of the richest men and women in business. In its November 27, 2000 edition it published one listing the 50 richest businessmen and women in China, headed by Rong Yiren of CITIC with 1.9 billion dollars, followed in second place by Liu Yongxing of the Hope Group with 1 billion dollars. The richest businesswoman on the list was Yang Lan of Sun Television, with 63 million dollars. II ■

  25. 1. If you should become the richest man or woman in China, what kind of life do you think you would live? 2. Some people believe, “There is only one success ­­ to be able to spend your own life in your own way.” Do you agree? Give your reasons. BR4 Warm-up Questions

  26. GR-main Global Reading 1. Part Division of the Text 2. Scanning 3. Further Understanding For Part 1 For Part 2 & 3

  27. GR-text Part Division of the Text Parts Lines Main Ideas The waiter was disappointed to find that the Richest Man in America led so simple a life. 1 1~13 Being friendly, easy-going and never flashy, Walton carries on like plain folks and never wants any special treatment. 2 14~44 With the Wal-Mart team in mind, Walton devotes himself heart and soul to making the business a great success. 3 45~85

  28. Scan Text A and underline all the names mentioned. Tell who these persons were and mark the words they said. The quotations are chosen to serve certain purposes. What do you think they revolve around? 1. 2. 3. GR-s1 Scanning

  29. GR-s2 Scanning ____________ LL. 78~80 “The reason for our success is our people and the way they’re treated and the way they feel about their company. They believe things are different here, but they deserve the credit.” am Walton S founder of Wal-Mart, the discount king ie Beaulieu Jam ____________ L.13“It was a real disappointment.” waiter at Sam Walton's birthday party ____________ L.19 “He doesn’t want any special treatment.” hnny Baker Jo night manager at the local Wal-Mart

  30. GR-s3 Scanning ichard Hoback _____________ R LL. 22~24 “He is the same man who opened his dime store on the square and worked 18 hours a day for his dream.” Mayor of Bentonville, Arkansas ________ ____________ ordon Garlington III G LL. 31~32 “… He doesn’t have a set place. At a church supper the other night, he and his wife were in back washing dishes.” pastor of the local church

  31. LL. 50~54 “He may be the richest by Forbes rankings, but he doesn’t know whether he is or not -- and he doesn’t care. He doesn’t spend much. He owns stock, but he’s always left it in the company so it could grow. But the real story in his mind is the success achieved by the 100,000 people who make up the Wal-Mart team.” GR-s4 Scanning _____________ hn Mayhall Jo LL. 43~44 “… the only thing strange about Sam Walton is that he isn’t strange.” local barber on Gremp Jim V _____________ corporate affairs director

  32. LL. 81~85 “I’ve never seen anyone yet whoworked for him or was around him for any length of time who wasn’t better off. And I don’t mean just financially, although a lot of people are. It’s just something about him -- coming into contact with Sam Walton just makes you a better person.” GR-s5 Scanning erold F. Arend _____________ F LL. 74~77 “He’d say, ‘That fellow worked hard, let’s give him a little extra.’ I had to change my way of thinking when I came aboard.” retired president of Wal-Mart _____________ endren Jim H company lawyer

  33. GR-f1 • Fill in the following table. a mansion/a palace nice house, but not palace a Rolls-Royce an old pickup truck dogs with diamond collars a muddy bird dog no servants servants everywhere

  34. ____________________________ _________________________ GR-f2 2. Complete the summary. According to Jamie Beaulieu’s imagination, Sam Walton, the richest man in the world, should lead a lavish/luxurious life. What he saw, however, proved that he was wrong. It turned out that the billionaire, who acquired his wealth by starting with a little dime store that grew into a discount chai, carried on in a very simple/frugal way. _____________ lavish/luxurious starting with a little dime store that grew into a discount chain __________ simple/frugal

  35. GR-f3 Fill in the Table In part 2 and part 3, we can see a character sketch of the richest man in America. List some of his character traits and the details that reveal those traits. Character Traits Details waits in line like everyone else to buy shells at the local Wal-Mart free of self-importance has no reserved seat in church asks his employees to call him by his first name friendly and easy-going

  36. GR-f4 Fill in the Table In part 2 and part 3, we can see a character sketch of the richest man in America. List some of his character traits and the details that reveal those traits. Character Traits Details steers clear of reporters,dreamers, and schemers never flashy manages to keep himself off the front page attends sales meetings, the executive pep rally hard working set up a college scholarship fund and a disaster relief fund generous

  37. DR1 THE RICHEST MAN IN AMERICA, DOWN HOME He put on a dinner jacket to serve as a waiter at the birthday party of The Richest Man in America. He imagined what surely awaited: a mansion, a “Rolls-Royce for every day of the week,” dogs with diamond collars, servants everywhere. Then he was off to the house, wheeling past the sleepy town square in Bentonville, a remote Arkansas town of 9,920, where Sam Walton started with a little dime store that grew into a $6 billion discount chain called Wal-Mart. He drove down a country road, turned at a mailbox marked “Sam and Helen Walton,” and jumped out at a house in the woods.

  38. DR1.1 THE RICHEST MAN IN AMERICA, DOWN HOME He put on a dinner jacket to serve as a waiter at the birthday party of The Richest Man in America. He imagined what surely awaited: a mansion, a “Rolls-Royce for every day of the week,” dogs with diamond collars, servants everywhere. Then he was off to the house, wheeling past the sleepy town square in Bentonville, a remote Arkansas town of 9,920, where Sam Walton started with a little dime store that grew into a $6 billion discount chain called Wal-Mart. He drove down a country road, turned at a mailbox marked “Sam and Helen Walton,” and jumped out at a house in the woods. Paraphrase the sentence. He imagined what was waiting for him. Or: He imagined what he was surely to see.

  39. DR1.2 THE RICHEST MAN IN AMERICA, DOWN HOME He put on a dinner jacket to serve as a waiter at the birthday party of The Richest Man in America. He imagined what surely awaited: a mansion, a “Rolls-Royce for every day of the week,” dogs with diamond collars, servants everywhere. Then he was off to the house, wheeling past the sleepy town square in Bentonville, a remote Arkansas town of 9,920, where Sam Walton started with a little dime store that grew into a $6 billion discount chain called Wal-Mart. He drove down a country road, turned at a mailbox marked “Sam and Helen Walton,” and jumped out at a house in the woods.

  40. The supply of electricity to remote mountainous villages is one of the local development projects in Yunnan province. DR1.2.1 THE RICHEST MAN IN AMERICA, DOWN HOME He put on a dinner jacket to serve as a waiter at the birthday party of The Richest Man in America. He imagined what surely awaited: a mansion, a “Rolls-Royce for every day of the week,” dogs with diamond collars, servants everywhere. Then he was off to the house, wheeling past the sleepy town square in Bentonville, a remote Arkansas town of 9,920, where Sam Walton started with a little dime store that grew into a $6 billion discount chain called Wal-Mart. He drove down a country road, turned at a mailbox marked “Sam and Helen Walton,” and jumped out at a house in the woods. remote: adj. far away in space or time Taming the deserts is no longer a dream of the remote future but a practical human endeavor.

  41. DR1.2.2 THE RICHEST MAN IN AMERICA, DOWN HOME He put on a dinner jacket to serve as a waiter at the birthday party of The Richest Man in America. He imagined what surely awaited: a mansion, a “Rolls-Royce for every day of the week,” dogs with diamond collars, servants everywhere. Then he was off to the house, wheeling past the sleepy town square in Bentonville, a remote Arkansas town of 9,920, where Sam Walton started with a little dime store that grew into a $6 billion discount chain called Wal-Mart. He drove down a country road, turned at a mailbox marked “Sam and Helen Walton,” and jumped out at a house in the woods. discount: n. amount of money which may be taken off the full price Traditional retailers who’ve opened cyberstores may offer special discounts to online shoppers. Collocation: give/make/allow a discount 打折扣 a cash discount 现金折扣 at a discount 低于正常价格

  42. DR2 It was nice, but no palace. The furniture appeared a little worn. An old pickup truck sat in the garage and a muddy bird dog ran about the yard. He never spotted any servants. “It was a real disappointment,” sighs waiter Jamie Beaulieu. Only in America can a billionaire carry on like plain folks and get away with it. And the 67-year-old discount king Sam Moore Walton still travels these windy back roads in his 1979 Ford pickup, red and white, bird dogs by his side, and, come shooting season, waits in line like everyone else to buy shells at the local Wal-Mart.

  43. DR2.1 1. Paraphrase the part. It was nice, but no palace. The furniture appeared a little worn. An old pickup truck sat in the garage and a muddy bird dog ran about the yard. He never spotted any servants. It is only in America that a billionaire can live in the same way as ordinary people. 2. Translate the whole sentence into Chinese. 只有在美国,一个亿万富翁才能像普通百姓一样,安稳地过着普普通通的日子。 Note: In writing and formal speech, you can put "only" at the beginning of a sentence, followed by the word, word group, or clause it modifies, and then you put an auxiliary or "be" followed by the subject of the main clause. Examples: 3. “It was a real disappointment,” sighs waiter Jamie Beaulieu. Only in America can a billionaire carry on like plain folks and get away with it. And the 67-year-old discount king Sam Moore Walton still travels these windy back roads in his 1979 Ford pickup, red and white, bird dogs by his side, and, come shooting season, waits in line like everyone else to buy shells at the local Wal-Mart. Only here was it safe to prepare and handle hot drinks. Only when the injured limb is fully mobile will the runner be encouraged to restrengthen it.

  44. DR2.2 It was nice, but no palace. The furniture appeared a little worn. An old pickup truck sat in the garage and a muddy bird dog ran about the yard. He never spotted any servants. “It was a real disappointment,” sighs waiter Jamie Beaulieu. Only in America can a billionaire carry on like plain folks and get away with it. And the 67-year-old discount king Sam Moore Walton still travels these windy back roads in his 1979 Ford pickup, red and white, bird dogs by his side, and, come shooting season, waits in line like everyone else to buy shells at the local Wal-Mart.

  45. 如果你们再那样胡闹下去,你们会给自己惹麻烦的。如果你们再那样胡闹下去,你们会给自己惹麻烦的。 DR2.2.1.1 carry on: It was nice, but no palace. The furniture appeared a little worn. An old pickup truck sat in the garage and a muddy bird dog ran about the yard. He never spotted any servants. 1) behave or conduct oneself in a specific way There’s nothing unusual about them. They carry on just like everybody else. He carries on as if he were a millionaire, spending money left, right and centre. “It was a real disappointment,” sighs waiter Jamie Beaulieu. Only in America can a billionaire carry on like plain folks and get away with it. And the 67-year-old discount king Sam Moore Walton still travels these windy back roads in his 1979 Ford pickup, red and white, bird dogs by his side, and, come shooting season, waits in line like everyone else to buy shells at the local Wal-Mart. If you carry on in that way, you will get into trouble.

  46. DR2.2.1.2 carry on: It was nice, but no palace. The furniture appeared a little worn. An old pickup truck sat in the garage and a muddy bird dog ran about the yard. He never spotted any servants. 2) continue carry on with your work 继续你的工作 carry on talking 继续谈 “It was a real disappointment,” sighs waiter Jamie Beaulieu. Only in America can a billionaire carry on like plain folks and get away with it. And the 67-year-old discount king Sam Moore Walton still travels these windy back roads in his 1979 Ford pickup, red and white, bird dogs by his side, and, come shooting season, waits in line like everyone else to buy shells at the local Wal-Mart. 尽管条件极端困难,我们必须坚持下去,直到成功。 We must carry on till success in spite of the extremely difficult conditions.

  47. DR2.2.2 It was nice, but no palace. The furniture appeared a little worn. An old pickup truck sat in the garage and a muddy bird dog ran about the yard. He never spotted any servants. folk: 1. n. people in general (You can refer to people as folk or folks.) They got married and had kids and lived like other folks. These are the folks from the local TV station. 他们确实是些纯朴的乡下人。 They are really simple country folks. “It was a real disappointment,” sighs waiter Jamie Beaulieu. Only in America can a billionaire carry on like plain folks and get away with it. And the 67-year-old discount king Sam Moore Walton still travels these windy back roads in his 1979 Ford pickup, red and white, bird dogs by his side, and, come shooting season, waits in line like everyone else to buy shells at the local Wal-Mart. adj. (esp. of music) in the traditional style of a country 2. folk music/songs/art 民间音乐/歌曲/艺术

  48. 他是如何考试作弊而未被发现的? DR2.2.3 It was nice, but no palace. The furniture appeared a little worn. An old pickup truck sat in the garage and a muddy bird dog ran about the yard. He never spotted any servants. get away with: do sth. wrong or risky without being caught or punished How did he get away with cheating? They claimed that they knew how to play the system and get away with it. “It was a real disappointment,” sighs waiter Jamie Beaulieu. Only in America can a billionaire carry on like plain folks and get away with it. And the 67-year-old discount king Sam Moore Walton still travels these windy back roads in his 1979 Ford pickup, red and white, bird dogs by his side, and, come shooting season, waits in line like everyone else to buy shells at the local Wal-Mart. Eric has been getting away with tax fraud for years.

  49. DR2.2.4 It was nice, but no palace. The furniture appeared a little worn. An old pickup truck sat in the garage and a muddy bird dog ran about the yard. He never spotted any servants. local: adj. of or for a particular place The plane is to take off at 6 a.m. and land at 4:30 p.m. local time. “It was a real disappointment,” sighs waiter Jamie Beaulieu. Only in America can a billionaire carry on like plain folks and get away with it. And the 67-year-old discount king Sam Moore Walton still travels these windy back roads in his 1979 Ford pickup, red and white, bird dogs by his side, and, come shooting season, waits in line like everyone else to buy shells at the local Wal-Mart. Three-quarters of the investment needed to host the Olympics would be borne by central and local government.

  50. DR3 “He doesn’t want any special treatment,” says night manager Johnny Baker, who struggles to call the boss by his first name as a recent corporate memo commands. Few here think of his billions; they call him “Mr. Sam” and accept his folksy ways. “He’s the same man who opened his dime store on the square and worked 18 hours a day for his dream,” says Mayor Richard Hoback. By all accounts, he’s friendly, cheerful, a fine neighbor who does his best to blend in, never flashy, never throwing his weight around.