1 / 11

Digital Marketing basics

here is a useful presentation of basics of digital marketing. Digital marketing, (also called online marketing) is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.<br>

janvi10
Télécharger la présentation

Digital Marketing basics

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Context  1. what is digital marketing ?  2. 7’c of digital marketing.  3. Type of digital marketing.  4. Difference between digital and traditional marketing.  5. Benefits of digital marketing.

  2. What is Digital Marketing ? Digital marketing, (also called online marketing) is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.

  3. 7’c of Digital Marketing Customers play a key role in the success of your company, and making them the center of your marketing efforts is the number one requisite for the 7 Cs model marketing to work.

  4. Types of Digital Marketing

  5. 1. Search Engine Optimization(SEO) SEO (Search Engine Optimization) is the practice of growing a website's traffic from organic search results. It involves things like keyword research, content creation, link building, and technical audits. Advantage of SEO : SEO targets quality traffic You don’t need to pay for ads in SEO SEO gets more clicks than PPC SEO gives 24/7 Promotion SEO Improves Your Site’s User Experience SEO is a Long Term Strategy

  6. 2. Content Writing : A digital content writer writes, develops, edits, and publishes content and copy for a variety of digital platforms, including websites, blogs, videos, email marketing campaigns, advertising campaigns, social media posts, info graphics, whitepapers, and more. Advantage of content writing : . Helps build brand awareness . Written content helps in Search Engine Optimization . Good content earns links from other websites . Helps you reach new audiences

  7. 3. Email Marketing 4. Mobile Marketing 5. Social Media Marketing Marketing strategy that specifically takes advantage of mobile channels like SMS & MMS messaging, mobile apps, messaging apps, and mobile- optimized browser sites to reach customers Form of marketing that can make the customers on your email list aware of new products, discounts, and other services. SMM the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. Advantage of email marketing: Advantage of SMM : Advantage of mobile Advantage of mobile marketing : marketing : Creating personalized content Brand Awareness Collecting feedback and surveys Increased Revenue Easy Communication Helps Understand Your Target Customers’ Interests Earn money via mobile Improving sale Mobile Location-based targeting Communicating with your audience Helps Provide Responsive Customer Service Accessible and immediate

  8. Digital Marketing Traditional Marketing The promotion of products and services through TV, Telephone, Banner, Broadcast, Door to Door, Sponsorship, etc. The promotion of products and services through digital media or electronic mediums like SEO,PPC, etc.   It is not so good for Brand building. It is efficient and fast for brand building.   After the posting of the advertisement, it cannot be altered. Even after the posting of an advertisement, it can be amended.   The traditional type of marketing has local reach. The digital type of marketing has carried a global reach. Digital Marketing includes.. Search engine optimization (SEO) Pay-per-click advertising (PPC) Web design. Content marketing. Social media marketing. Email marketing   traditional Marketing includes. T.V. advertisement Radio. Banner Ads. Broadcast. Sponsorship. print Ads.              

  9. Benefits Of Digital Marketing  Global Reach.  Local Reach.  Lower Cost.  Effective Targeting.  Multiple Strategies.  Multiple Content Types.  Increased Engagement.

  10. About us  Digital Pundit has started with a vision to give world-class education of digital marketing. Currently, our courses can be certified and endorsed. We offer wide array of digital marketing courses at the most reasonable prices. These courses are specially designed to help persons reach their goals and follow their visions. We have easy payment option that will make learning highly desirable digital marketing skills within everyone’s extent. We have designed the courses that is properly suited as per the demands of the digital marketing industry.

More Related