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TruGreen Communications Overview October 28, 2008 Amy Simpson Corporate Communications Director

TruGreen Communications Overview October 28, 2008 Amy Simpson Corporate Communications Director. Communications Responsibilities. Consumer Education Associate Education Government / NGO Support Supplier Outreach. Consumer Education. Fall Lawn Care Tips

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TruGreen Communications Overview October 28, 2008 Amy Simpson Corporate Communications Director

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  1. TruGreen Communications Overview October 28, 2008 Amy Simpson Corporate Communications Director

  2. Communications Responsibilities • Consumer Education • Associate Education • Government / NGO Support • Supplier Outreach

  3. Consumer Education • Fall Lawn Care Tips • Customer Communications • Pres Release • Carbon Footprint in Your Lawn • Customer Communications • Press Release • Protecting Your Turf • Customer Communications • Press Release

  4. Associate Education • Earth Day Kit • More than 200 environmental awareness kits sent to branches throughout the US and Canada • Kits contained educational materials such as Benefits of Healthy Lawn talking points, Application best practices, Operational pocket guide, etc.

  5. Supplier Outreach • Work closely with suppliers to ensure product stewardship • Extensive research on risk of products to both employees and consumers • Extensive research on overall benefits of healthy lawns vs. uncontrolled turf

  6. Government / Legislative Support • EPA relationship through PESP • Local support / education for fertilizer & pesticide ordinances • Committee / Group Members • New Jersey Turfgrass Association • New Jersey Green Industry Council • Florida Pest Management Turf Task Force • Project Evergreen • …many others

  7. EPA’s Pesticide Environmental Stewardship Program • EPA-maintained group of businesses committing to reduce the amount of pesticides entering our environment • Establishes our commitment to lead the industry in the research and development of environmentally responsible products and services • By joining PSEP, organizations pledge that environmental stewardship is an integral part of pest management, and they commit to working toward innovative practices that reduce risk to human health and the environment

  8. How we can we work together? • Same goals and principles • What we can we do to support the initiatives of the NJDEP?

  9. Questions?

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