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Affordable ADSL Annex A Router with Enterprise Features and Modular Capabilities

The AT-AR440 router combines advanced ADSL Annex A technology with robust enterprise features. It offers 1 ADSL port, 5 10/100 LAN ports, and a PIC bay for modular expansion. With integrated hardware encryption, dynamic WAN backup, and IPsec VPN capabilities, it ensures secure and resilient communication. This router supports full routing protocol functionality, IPv6, and features like stateful inspection firewall and QoS for efficient traffic management. Designed for reliability and easy management, it presents a valuable business-class solution at an affordable price.

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Affordable ADSL Annex A Router with Enterprise Features and Modular Capabilities

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  1. AT-AR440

  2. The Product

  3. Physical Characteristics • 1 x ADSL Annex A port • 5 x 10/100 LAN ports (DMZ) • 1 x PIC bay • 1 x console/async • Automatic WAN back-up • Integrated hardware encryption • Dying gasp

  4. Physical Characteristics { 5 x LAN PIC Bay 1 x ADSL 1 x ASYN

  5. Key Software Features • Full routing protocol support • IPsec VPN – remote capability • Security functionality – stateful inspection firewall • ATM and IP QoS • IPv6 capable • Management – GUI and SNMPv3

  6. Key Features Summary • Comprehensive hardware feature set: • ADSL on base • Modular router capability • Enterprise software feature set: • VPN • Security • QoS

  7. Key Software Features • Full routing protocol support • IPsec VPN – remote capability • Security functionality – stateful inspection firewall • ATM and IP QoS • IPv6 capable • Management – GUI and SNMPv3

  8. Key Features Summary • Comprehensive hardware feature set: • ADSL on base • Modular router capability • Enterprise software feature set: • VPN • Security • QoS

  9. Selling Against the Competition

  10. Features and Benefits • Affordable Business Class Solution • Flexible Future Protection • Secure Interoffice Communication • Efficient Communication • Reliability • Easy Management

  11. Affordable Business Class Solution • Expected business-class capabilities provided: • Business class scalable routing – OSPF and BGP • IP and ATM QOS • Secure VPN • Stateful inspection firewall – optional • IPv6 • Secure management – SNMPv3

  12. Affordable Business Class Solution • Designed as an enterprise router: • Enterprise route protocols • Business class security and VPN • IP and ATM QoS • Affordable price: • Less than Cisco 17xx solution • Comparable with Efficient and SpeedTouch • Plus an integrated 5 port switch

  13. Affordable Business Class Solution • Product affordability: • Clearly positioned pricing • Less than other business-class product • More than SOHO residential product • WAN and LAN expandability through PICs • Hardware accelerated encryption in base • Reduced operational expenditure through ADSL WAN

  14. Flexible Future Protection • Protection of investment: • 300 MHz CPU – headroom • Evolutionary change to IPv4/IPv6 • Interoperability – standards based • Legacy support – assisting transition • Customer choice: • WAN interface – PIC • WAN back-up technology

  15. Secure Interoffice Communication • Protection of business information: • Border protection using • Firewalls – stateful inspection and filters • DMZs • Logging • Protection of information in transit • IPsec VPN • Onboard hardware accelerated encryption

  16. Reliability • Built on proven technologies: • AT routing – field time • Standards based software • Backup solutions: • VRRP • Three ADSL backup options • Modem via console or PIC • PIC Based WAN

  17. Easy Management • Well structured and logical CLI • Web based GUI – default settings • Remote management – SNMP, Telnet and SecureShell • Secure management – SNMPv3 • ATView Plus support

  18. Key Competitors

  19. Key Competitors • Cisco: • 1701 • 1721 • 836 and 837 SOHO • Efficient: 5930 and 5935 • SpeedTouch: 610 and 610i • Others – ZyXEL 6xx series, Netopia 4xxx

  20. Key Competitors • Cisco 836/837 • SOHO router • 1 x ADSL, 4 x LAN • Competitive differences: • 10 VPN tunnels • Enterprise route protocols optional/limited • No hardware encryption • No PIC, No IPv6

  21. Key Competitors • Cisco 1701 • SME router • 1 x ADSL, 1 x ISDN, 1 x LAN • Competitive differences: • WAN or LAN flexibility – PIC • No integrated switch • Optional features – NAT-T, IKE, SSH

  22. Key Competitors • Cisco 1721 • SME router • 2 x WIC (PIC), 1 x LAN • Competitive differences: • ADSL/back-up WICs – additional expense • No integrated switch • Optional features – NAT-T,IKE

  23. Key Competitors • Efficient 5930/5935 • SOHO router • 1 x ADSL, 8 x LAN and inbuilt modem • Competitive differences: • Limited QoS • No enterprise routing capability • VPN tunnels – unlimited? • No PIC

  24. Key Competitors • SpeedTouch 610/610i • SOHO router • 1 x ADSL, 4 x LAN • Competitive differences: • Firewall – packet filtering • No enterprise routing capability • VPN tunnels – 5 • No IPv6

  25. Key Competitors • ZyXEL 652 • SOHO router • 1 x ADSL, 4 x LAN • Competitive differences: • No enterprise routing capability • VPN tunnels – supports 10 • No DMZ, IP QoS, IPv6 • Dial back-up only

  26. * Annex B Cisco 1721 ADSL WIC & VPN AT-AR440/1* F E A T U R E S 2 x PIC/WIC No integrated switch Max 100 VPN Tunnels optional IPv6 OSPF & BGP No SNMPv3 1 x ADSL 5 x LAN PIC slot Integrated Switch Full featured routing 66 VPN Tunnels Tagged VLAN Fully featured QoS IP & ATM QoS 30 PVC’s Dying Gasp BGP option OSPF Efficient 5930/5* Cisco 836*/7 SpeedTouch 610/i* 1 x ADSL 4 x LAN No PIC Max 10 VPN Tunnels Limited QoS No IPv6 OSPF & BGP Options No VLAN Tagging 10 VPN Tunnels 1 x ADSL 8 x LAN No PIC 5 VPN Tunnels Limited QoS Packet filter firewall VPN optional No IPv6 1 x ADSL 8 x LAN Inbuilt Modem Limited QoS No IPv6 No AES No OSPF or BGP Unknown VPN Tunnels Average Selling Price (USD) Base Price Comparison Only AT-AR440/1* Product Positioning

  27. Key Selling Points • ADSL in base • Hardware accelerated encryption – standard • Integrated 5 port switch • Modular router • Dying gasp • Scalable enterprise routing – OSPF and BGP

  28. Key Selling Points • Business Class Security – stateful inspection firewall • Business Class VPN – 66 simultaneous tunnels • Extensive IP and ATM QoS • IPv6 • Secure Management • Affordability

  29. Family • AR440S Annex A • AR442S (G.SHDSL) • Possible products: • AR443 ADSL2+

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