IAB Committees & Councils

1. IAB Committees & Councils IAB Committees & Councils are comprised of some of the brightest minds in their space, and help drive the industry forward by developing standards, guidelines, best practices, whitepapers, buyer’s guides, and other services. • COUNCILS • Ad Ops Council • Ad Technology Council • CFO Council • Data Council • Multicultural Council • Public Policy/Legal Council • Research Council • Sales Executive Council COMMITTEES • Audio Committee • B2B Committee • Digital Video Committee • Games Committee • Interactive Television Committee • Lead Gen, Email and Search Committee • Local Committee • Mobile Advertising Committee • Networks and Exchanges Committee • Social Media Committee • Tablet Committee IAB Committees/Councils

2. Initiatives & Participation The Committees’ Agenda • Local Committee • Local and Search Whitepaper • Mobile Local Buyers Guide released in June • Mobile Committee • Released research on Moms, Mobile, and Back-to-School • Mobile Marketplace took place July 2012 • IAB Mobile Rising Stars Ad Unit Specifications • Smartphone Creative Showcase website • Networks & Exchanges Committee • Networks & Exchanges Quality Assurance Guidelines in implementation. 36+ N&Es enrolled. • Audience Reach Measurement Definitions in final review phase • QAG 2.0 Taskforce is currently updating the guidelines • Social Media Committee • Committees blog series launched August 2012 • POV on POE Initiative • Social Media Week event on September 25th: What’s So Funny About POE” in Chicago • Tablet Committee • IAB Tablet Creative Showcase • Tablet Buyer’s Guide • Audio Committee • Digital Audio Agency Day in Chicago, October 2012 • Working group on Podcasting and Audio on Demand • Working group on Digital Audio Tagging • B2B Committee • Member Project & Priority Survey in progress • Digital Video Committee • Video Suite specs released 2ndQtr 2012 • Digital Video Marketplace on April 10th in NY • Rising Stars Digital Video submissions under review • Games Committee • Marketing video, “everyone plays games” • Games Agency Day • Buyers Guide update • Interactive TV Committee • Multi-screen consumer behavior research study • ITV Agency Day and Case Studies for Q4 release • Social TV: Second Screen Storytelling • Lead Generation, Email and Search • Completed Lead Generation Addendum to IAB Terms & Conditions 3.0 • Updating committee documents such as Email Monetization Strategies

3. Initiatives & Participation The Councils’ Agenda • Legal Affairs Council/Public Policy Council • Extend Self-Regulation to Mobile • Revise OBA Principles • Launch Consumer PSA Campaign • Continue to respond to various legislative proposals, including Do Not Track federal & state • Multicultural Council • Agency Day on October 10th • African American Working Group working with Nielsen and comScore to improve measurement of AA households • Research Council • Rising Stars Ad Engagement research complete • IAB Insights Center • Video & TV Ad Effectiveness and Share Shift Study • Social Media Research with the Ad Council • Defining Engagement Metrics whitepaper • “Screens to the nth” research released • Olympic Research • Sales Executive Council • Townhall forums • WG advising on development of Online media/sales kit • Ad Ops Council • eBiz: Workflow Best Practices and Electronic Invoicing • Impression Exchange Implementation Guidelines complete • Ad Load performance • Pilot testing for 3MS • iFrame API • Discrepancies and Consumer Protection TaskForces • Updating Creative Specs database • Ad Technology Council • Kicked off in August; developing group agenda • CFO Council • Surveys addressing revenue recognition on mobile to be released Fall 2012 • Compensation • Accounts Receivable • Data Council • Data Demystification Days planned for West Coast • Primer to be re-released • Ecosystem Mapping • Attribution Working Group • Data Integrity and Quality Program • Data Driven Advertising Website released at ALM