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Federation: Building a Strong Jewish Community

Join our mission to ensure the continuity of a vibrant Jewish community in Dallas, Israel, and around the world. Learn about federated giving and how the Federation supports social safety nets, community gathering places, senior services, and more.

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Federation: Building a Strong Jewish Community

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  1. Agency Marketing & Development Roundtable OUR MISSION: To help ensure the continuity of a strong and vibrant Jewish community in Dallas, Israel and throughout the world.

  2. Federation Mission To help ensure the continuity of a strong and vibrant Jewish community in Dallas, Israel and throughout the world.

  3. What Is Federated Giving? • A joint fundraising effort usually administered by a nonprofit 'umbrella' organization which in turn distributes contributed funds to several nonprofit agencies. • The Federation is part of a national Federation system led by Jewish Federations of North America (JFNA) which consists of 150 Federations around the country. You will find a Federation in and around most major cities.

  4. What Is Federation? • Central coordinating fundraising agency for the Dallas Jewish community • One place where philanthropy, volunteerism and shared commitment come together to make a difference in the community and the world • With funds raised each year during the Annual Campaign (September 1-June 30) through: • community events • phone-a-thons • outreach campaigns • direct marketing • mailings • personal Jewish conversations • a network of 60+ organizations devoted to helping Jews enhance or rebuild their lives in Dallas and around the world is supported.

  5. Who Is Federation? Supporter of Social safety nets ●Community gathering places ●Senior services Family and children’s programming ●Jewish day schools Jewish continuity & literacy ● Leadership DevelopmentYoung Adult Engagement Through our community-wide network of partner agencies, we support innovative solutions in order to feed, clothe, comfort and rescue people in need; we inspire, educate and connect people to their Jewish identity. Donations made each year to the Federation’s Annual Campaign help us distribute life-changing and life-enhancing dollars to agencies that address many of the causes important in our community: feeding the hungry; helping the unemployed; supporting families with special needs; funding Jewish education; the JCC and Israel experiences for young people; supporting the Jewish aged; Holocaust and tolerance education; preserving Jewish history; among others

  6. 2017-2019 Marketing Theme • Developed to provide a concise, relevant, modern way to communicate our campaign message • Evokes a strong statement of solidarity, community and connection around the Federation’s purpose and mission • By design, asks people to engage with us on social media by using the hashtag and assigning it to moments in their days, weeks, months and years of their lives where Federation impacts them

  7. JFGD Logo Usage Per the Statement of Understanding (SOU), the Federation name and brand must appear on:

  8. JFGD Logo Usage Examples of ways you can highlight the Federation in your marketing collateral: In events/invitations/ads/directories/tribute journals, etc: Thank you to the generosity and support of the Jewish Federation of Greater Dallas On website, letterhead:

  9. Getting The Word Out • Social Media • Online Community Calendar • Newly Formatted E-Newsletter & Submission Form

  10. Campaign Overview Mariam Shpeen Feist, Senior Vice President & CDO

  11. Growth Trends

  12. Understanding the Numbers

  13. Understanding the Numbers

  14. 2017 Federation Campaign Allocations

  15. 2017 - 2019 Annual Campaign Plan

  16. Working Together…

  17. 2018 Campaign Cabinet FRD Chair A.J. Rosmarin Mariam Feist Strategy Nate Levine Cindy Moskowitz Stan Rabin Community Campaign Lance Yeaman Major Gifts General Campaign Mike Hirsh Lance Yeaman Young Adult Division Co-Chairs Karli Ward Bobby Gibbs Grant Frankurt Ellie Solimani Adelman Affinities Co-Chairs Vice Chairs Janine Zaltsman Women’s Philanthropy Co-Chairs Zona Pidgeon Super Sunday Co-chairs Campaign Co-chairs Neil Beckerman Cindy Spechler Mariam Feist Pacesetter Event Co-chairs Lauren & Steven Davidoff Susan & Michael Davidoff Cheryl & Paul Gardner Pamela & Michael Pidgeon Mariam Feist Identification Chair Dan Prescott Mariam Feist Giving Societies Co-chairs Janet Beck Cynthia Feldman Mariam Feist Stewardship Co-chairs Lion Division Pomegranate Division Aliyah Division

  18. Working Together… Signature Events October November December January

  19. Working Together… Fundraising Focus Primacy October November December January February

  20. Working Together… Super Sunday and Sweeps Primacy October November December January February April May

  21. Working Together… Additional Community Efforts Community Mission Primacy Direct Mail / Telemarketing Direct Mail / Telemarketing October November December January February April May June

  22. Working Together…

  23. Thank you! Feel free to contact us with any questions. Mariam FeistSr. Vice President & Chief Development Officer mfeist@jewishdallas.org 214-615-5226 Hillary BurlbawDirector, Marketing & Communicationshburlbaw@jewishdallas.org 214-615-5238

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