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WAK: Results from the research practice interface

Learn about the theory, implementation, and evaluation of the WAK intervention for tobacco control. Discover key process and outcome evaluation results, as well as recommendations for managing the research-practice interface.

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WAK: Results from the research practice interface

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  1. WAK: Results from the research practice interface Oceania Tobacco Conference 2011 Dr Heather Gifford Ms Lynley Cvitanovic

  2. Background: the theory • Waka Research •  Proposal to implement research results • WAK demonstration project implemented • Process and outcome evaluation conducted

  3. WAK Intervention • Awareness raising and motivational ‘campaign’ •  Seamless service provision and collaboration • Provide brief advice on parenting tips • Mail-out short parenting programme

  4. Evaluation research • Process evaluation •  Outcome evaluation (shorter term outcomes)

  5. Key process evaluation results • Reduced scale of project implementation • Potential to promote change and growth • Diverse partnerships • Confusion surrounding project parameters

  6. Key outcome evaluation results • Parents recognise key messages • Positively influenced attitudes and behaviours • Already demonstrating protective behaviours • Reinforced existing behaviour

  7. What did we learn about research/practice interface ? • Not a simple linear process • Even if all steps in place things can go wrong • Importance of having adequate lead in time • Involve all the right people from the start • Researchers able to translate findings simply

  8. Recommendations • Managing transition from theory to practice • Clear /simplified summary research findings • Integrated theory/practice leadership • Effective communication • Involve both research and practice leaders

  9. Contact Details • Dr Heather Gifford • heather.whakauae@xtra.co.nz • www.whakauae.co.nz

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