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Communication:

Working with media. Communication:. Understanding media. We need media to communicate our story Reporters are professionals with a job to do – get a good story On tight deadlines Generally try to report both sides (fair, balanced). Media spokespersons.

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Communication:

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Presentation Transcript

  1. Working with media Communication:

  2. Understanding media • We need media to communicate our story • Reporters are professionals with a job to do – get a good story • On tight deadlines • Generally try to report both sides (fair, balanced)

  3. Media spokespersons • Only authorized spokespersons can speak on behalf of the Network • Churches should select and authorize spokespersons to speak on behalf of the congregation • Well-informed, well-spoken, gracious, and savvy • Everyone should know who the spokespersons are

  4. Preparing for an interview • If call is unexpected, arrange a call back time • Know what you want to achieve; focus on your audience • List your 1-3 talking points • Think through possible questions • Relax. Adjust your attitude. See opportunity. • Muster prayer support • Create a quiet, uncluttered interview “space”

  5. Ground rules • Everything said to a reporter is “on the record” • Don’t say “no comment”; If you can’t comment, explain why • Never say anything you don’t want to see in the newspaper or hear on TV or on the radio • Don’t repeat negative questions • Don’t use loaded words • Don’t allow words to be put in your mouth

  6. Interview tips • Focus on your 1-3 talking points • “Bridge” from answers to your key point • Don’t be afraid to repeat yourself • Summarize • Use direct, simple answers - Avoid jargon • Support your points with facts & examples • Take your time and don’t be afraid of silence • Watch your body language

  7. Bridging • Bridging options • Answer question briefly, then bridge • Bridge immediately • Examples of bridging to key points • “The important thing to remember is… ” • “The real issue here is …” • “I don’t know about that, but I do know that …” • “That’s false. But what is true is …”

  8. Key talking points • Biblically-faithful Canadian Anglicans have an option that will allow them to remain fully Anglican and in full Communion • This development is part of a global realignment within Anglicanism precipitated by a fundamental theological dispute • The Anglican Network in Canada stands firmly in the mainstream of global and historic Anglican and Christian teaching

  9. Communication support • Network communication advisor • Liaise with the media • Offer churches and spokespeople advice • Help develop talking points • Information • Website • Newsletters

  10. In your parish Communication

  11. Conference materials • Video of Archbishop Venables • CD of PowerPoint presentations • Presenters’ handouts • DVD of conference sessions • to come

  12. Other resources • Network website with links www.anglicanetwork.ca • Network newsletter • Membership package • Fact sheets

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