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Competing with QNAP: Strategies for Success in the NAS Market

This document outlines effective strategies for competing with QNAP in the NAS market, focusing on the features and business relevance of ReadyNAS and ReadyDATA products. Key points include understanding customer needs, highlighting unlimited block-based snapshots, cloud-managed replication, and superior warranty and support. The analysis compares QNAP features against competitors, emphasizing storage expansion, 10G Ethernet compatibility, and unique product offerings that align with business user requirements. Utilizing these insights can enhance market position against QNAP.

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Competing with QNAP: Strategies for Success in the NAS Market

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  1. How to compete: QNAP 4.0 software Davin Oishi11 Oct 2013

  2. Competing with QNAP • QNAP isfocusingtheirattention back on businessusers • Theyhavelaunched „Scalable“ and „10G compatible“ marketingcampaigns. • The comparisonchartshelpposition ReadyNAS andReadyDATA vs. QNAP (common QNAP featuresandpositioningstatements)

  3. Feature Comparisonand Business Relevance

  4. Feature Comparison and Business Relevance

  5. Feature Comparison and Business Relevance

  6. Feature Comparison and Business Relevance

  7. Feature Comparison and Business Relevance

  8. Feature Comparison and Business Relevance

  9. Feature Comparison and Business Relevance

  10. Feature Comparison and Business Relevance

  11. Feature Comparison and Business Relevance

  12. Feature Comparison and Business Relevance

  13. How to compete:Make sure to understand the customer needs & propose the correct product • ReadyNAS wins with… • Unlimited block based snapshots • Cloud managed replication • No-fee antivirus • Best warranty and support • ReadyNAS matches QNAP with volume expansion, 10G ethernet, global hot spare, storage pools • ReadyDATA wins with… • Unlimited block based snapshots • Cloud managed replication, block based replication • Highest level of data integrity • Best warranty and support • ReadyDATA matches QNAP with volume expansion, 10G ethernet, global hot spare, SSD caching, storage pools, and SAS expansion • NETGEAR wins with… • Unlimited block based snapshots • Best warranty and support

  14. Thank you Footer use for Presentation Title or footnotes

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