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Forecasting Internet Traffic Growth and Network Spending Trends

jeanette-shaw avatar
jeanette-shaw
15 diapositives · 245 Views · Nov 14, 2014

Discover the ongoing trends in Internet traffic growth and network spending. Uncover how revenues face challenges from overcapacity, while costs shift towards the edges. Learn about the dominance of personnel costs in budgets and the evolving landscape of Internet backbones in the U.S.

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  1. Traffic Growth and Network Spending:What’s Ahead? Andrew Odlyzko odlyzko@umn.edu http://www.dtc.umn.edu/~odlyzko

  2. Growth and Spending: • Internet traffic continues to about double each year (growth of 70-150% per year) as it has ever since 1997. • Revenues: undermined by overcapacity • Costs continue moving to the edges – backbone transport a commodity • Budgets increasingly dominated by personnel costs

  3. Traffic on Internet backbones in U.S. For each year, shows estimated traffic in terabytes during December of that year. Year TB/month 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 1.0 2.0 4.4 8.3 16.3 ? 1,500 2,500 - 4,000 5,000 - 8,000 10,000 - 16,000 20,000 - 35,000 40,000 - 70,000

  4. “Moore’s Law” for data traffic: Usual pattern of large, well-connected institutions: approximate doubling of traffic each year Note: Some large institutions report growth rates of 30-40% per year, the historical pre-Internet data traffic growth rate

  5. SWITCH traffic and capacity across the Atlantic

  6. Traffic between the University of Minnesota and the Internet 1,000 100 GB/day 10 1 1992 1993 1994 1995 1996 1997 1998 1999 2000

  7. Typical enterprise traffic profile: Demolishes myth of insatiable demand for bandwidth and many (implicit) assumptions about nature of traffic

  8. Streaming multimedia vs. file transfers File transfer for local storage and transfer to other devices the most natural evolution • Predicted long ago • Confirmed by Napster, . . . • Want high bandwidth for faster-than-real-time We all have residential broadband (using conventional definition of broadband) courtesy of U.S. Postal Service! Current Internet costs do not threaten Blockbuster

  9. Multimedia file transfers a large portion of current traffic, streaming traffic in the noise Internet traffic at the University of Wisconsin in Madison

  10. Sources of traffic: Current (October, 2002) traffic on U.S. backbones:  100,000 TB/month Very generous upper bounds on residential traffic:  60 M dial subscribers at  100 MB/month:  6,000 TB/month  15 M broadband subscribers at  2,000 MB/month:  30,000 TB/month Thus business use (including employee personal use) dominates

  11. Distribution of Internet costs: almost all at edges U.S. Internet connectivity market (excluding residential, web hosting, . . . )  $15 billion/year U.S. backbone traffic:  100,000 TB/month Current transit costs (at OC3 bandwidth):  $150/Mbps Hence, if utilize purchased transit at 30% of capacity, cost for total U.S. backbone traffic: $2 billion/year Backbones are comparatively inexpensive and will stay that way!

  12. Dominant source of innovation: Users E-mail WWW Browser Napster The role of the Internet is to provide connectivity, not services!

  13. The Internet succeeded by accident. Email, its “killer app,” was not among the original design criteria: The popularity of email was not foreseen by the ARPANET's planners. Roberts had not included electronic mail in the original blueprint for the network. In fact, in 1967 he had called the ability to send messages between users “not an important motivation for a network of scientific computers” . . . . Why then was the popularity of email such a surprise? One answer is that it represented a radical shift in the ARPANET's identity and purpose. The rationale for building the network had focused on providing access to computers rather than to people. J. Abbate, Inventing the Internet

  14. Internet bandwidth vs. potential fiber capacity 100,000 TB/month  300 Gbps 80–wavelength OC192 DWDM system  800 Gbps/fiber Telegeography 2002: in mid-2002, highest capacity Internet route (NYC – Washington):  140 Gbps 9/11 disaster reports: Verizon central office at 140 West Street in NYC had capacity of 3.6 million VGE  200 Gbps

  15. Conclusions: The Internet is growing vigorously, but spending isn’t Problem: Overinvestment stimulated by business plans based on unrealistic expectations. Need new business models based on providing services at the edges. More data, analysis, and speculations at: <http://www.dtc.umn.edu/~odlyzko>