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Informative Writing Exercise: Review of Good News and Bad News Documents

This informative writing exercise focuses on reviewing good news and bad news messages, preparing to deliver bad news, and organizing negative news letters. Participants will learn how to produce clear instructions, follow instructions accurately, and be eligible for prizes. Examples of good news and bad news messages will be provided. The exercise aims to improve consideration, courtesy, organization, tone, and the use of buffers, explanations, decisions, and courteous closings.

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Informative Writing Exercise: Review of Good News and Bad News Documents

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Presentation Transcript

  1. Agenda • Informative writing exercise • Review of good news documents • Introduction to bad news messages • Preparing to deliver bad news • Negative news assignment

  2. Informative writing exercise • Your goals in this exercise: • to produce the clearest instructions possible • to follow instructions quickly and accurately • Prizes will be given!

  3. Examples of good news or neutral messages • Favorable replies • Goodwill messages • Acknowledgements • Announcements • Transmittals CONGRATULATIONS

  4. Examples of bad news messages • Unfavorable replies • Negative announcements • Negative information

  5. Comparing good news and bad news messages

  6. Preparing to deliver bad news • Consideration and courtesy • Organization • Tone • You-attitude and reader pronouns

  7. Consideration and courtesy • Treat people to whom you must give bad news the way you would want to be treated in a similar situation

  8. Organization for bad news • Indirect plan (most common) • Buffer • Explanation • Decision • Courteous close

  9. Buffers • Neutral discussion • Acknowledgment • Assurance • Thanks/appreciation • Compliment • Brand resale

  10. Explanation • Assure the reader that you have investigated or considered the matter carefully • Provide plenty of reasoning and support for your decision • Focus (if possible) on how the reader can benefit from your investigation/consideration • Make your decision appear inevitable

  11. Decision • Best location: the end of the explanation paragraph • Do not draw attention to the decision in terms of placement or language • Minimize use of negative language • However, you must be clear about the bad news, refusal, or negative information

  12. Courteous close • Do not bring up the negative again - leave with a positive impression • Avoid words like “I hope” or “we believe” - be definite • If possible, tactfully re-sell the product, service, or brand

  13. Organization for bad news • When is the direct plan useful for bad news? • Routine matter - reader not likely to be disappointed • Reader is well known to prefer bad news first • Urgent message - must be called to reader’s attention forcefully

  14. Negative news:Bleachez letter • Tone • Content • Organization

  15. Assignment • Read Ch. 9 in EBC • Write a draft of the negative news letter (draft due 1/25, final due 1/30)

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