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Business Cordless Telephony

Business Cordless Telephony. Marjolijn Bouwman Product Marketing Business Cordless Telephony. Business Cordless Telephony. Total Worldwide Business Cordless Market Forecast. Business Cordless Telephony. Maturity of the Cordless PABX Market. Sources : MZA Oct 98, DataPro 97, Ericsson.

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Business Cordless Telephony

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  1. Business Cordless Telephony Marjolijn BouwmanProduct MarketingBusiness Cordless Telephony Business Cordless Telephony

  2. Total Worldwide Business Cordless Market Forecast Business Cordless Telephony

  3. Maturity of the Cordless PABX Market Sources : MZA Oct 98, DataPro 97, Ericsson Business Cordless Telephony

  4. Business Cordless Market Today - Main Competitors • Main Market in 1998 Remains Western Europe • Sweden • Germany • France • United Kingdom • Competition • Alcatel • Siemens • Philips • Nortel • GSM indoor Business Cordless Telephony

  5. BCT Market Shares 1998 (Sold Line 1998) Siemens Others Alcatel 9% 5% Philips 22% 5% Nortel Ascom 6% 4% Lucent 1% Kirk 5% Hagenuk 4% Ericsson 39% Source MZA May 1999 Business Cordless Telephony

  6. Benefits of Cordless Solutions Improved Business Efficinency Increased Employee Satisfaction Reduced Moves Additions and Changes Costs Reduced Callback Costs Reduced Cabling Costs Increased Employee Productivity Improved Service to Internal Staff Improved External Customer Service Cost Enterprise Efficiency Average Ranking Source: Dataquest (October 1997) (France, Germany, UK) Business Cordless Telephony

  7. MD110 Integrated Cordless BC10 BP250/50 Integrated Cordless BP32 Integrated Cordless DCT1800-S Bolt-on Cordless Ericsson DECT Portfolio Ericsson PBX Foreign PBX 10,000 users Mobility Server 1000 users Approx. Target Size 100 users DCT1800-GAP Bolt-on Cordless 30 users 10 users Business Cordless Telephony

  8. DECT Radio Connection Integration PBX Radio Exchange(s) Base Stations Cordless Phones System Architecture • A Cordless Phone communicates with a Base Station and Radio Exchange via a DECT ‘Radio Connection’ Business Cordless Telephony

  9. Current Cordless Phone Portfolio • DT368 - cordless phones that can be used both on Mobility Server and GAP/CAP compliant systems • DT360 EEx- intrinsically safe cordless phone • note:- DT310 sold out- DT360 will be phased out per 1st of July (special price) Business Cordless Telephony

  10. Docking Station Pouch Carrying Cases Rack Charger for Cordless Phones Central Charger for batteries Headset Comfort Headset Protector Security clip Vibrator clip Accessories for DT3xx Series Cordless Phones Business Cordless Telephony

  11. New System Releases (Launch 1st of July 1999) • DCT1800-S- bolt-on to any PBX- maximum of 40 users (analogue interface)- expandable up to 8 base stations- simplified ordering, installation and maintenance Business Cordless Telephony

  12. WebPage Contact Message Package Serial Protocol Package New System Releases (Launch 1st of July 1999) • DCT1800-GAP R2.0- bolt-on to any PBX- SMS messaging/on-site paging functionality Business Cordless Telephony

  13. DT288GAP compliant low end cordless phoneruggedised cordless phones (IP54): DT400- voice only DT410- SMS messaging DT420- SMS messaging- one-push alarm button DT430 (IP64)- intrinsically safe cordless phone- SMS messaging- one-push alarm button- no movement alarm New Cordless Phones (Launch 1st of July 1999) Business Cordless Telephony

  14. Future Developments • Aggressive cost reductions • Expand product and service portfolio • Co-develop operator solutions with PU Mobility Server Cordless phones: • Match Ericsson’s modern look and feel, in line with Cellular design • Establish a new man machine interface similar to the cellular standards • Increase benefit from synergies with cellular products Business Cordless Telephony

  15. Business Cordless Telephony Marjolijn BouwmanProduct MarketingBusiness Cordless Telephony Business Cordless Telephony

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