1 / 22

Transforming Academic Publishing: The Elsevier Strategy for the New Economy

On February 6, 2002, Derk Haank, Chairman of Elsevier, presented the evolving landscape of academic publishing, contrasting the inefficiencies of the "Old Economy" with the transformative potential of the "New Economy". He emphasized issues such as inefficient paper delivery, few payers, and limited visibility. Elsevier's strategy focuses on electronic publishing, enhancing user access to a wealth of scientific literature—over 1.8 million articles on ScienceDirect. The goal is to provide unlimited, 24/7 access to users, integrating new features and content to support research.

jenn
Télécharger la présentation

Transforming Academic Publishing: The Elsevier Strategy for the New Economy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Elsevier Strategy Derk Haank Chairman Bielefeld 6 February 2002

  2. “Old Economy” • Journal model fine • Paper delivery inefficient • Few payers • Inter library loan Document Delivery Photocopying • Visibility & access issues

  3. “New Economy” • Electronic Publishing • High fixed / infrastructure costs Low marginal distribution costs • Linking & searching capabilities

  4. Number of Journals

  5. The Elsevier Strategy • Migration a.s.a.p. • Introduce new features & content • Correct historical problems • Create new business model

  6. Goal: Every end-user to have unlimited, 24 hour a day access to enhance role literature in research process

  7. ScienceDirect 1.8 mln articles

  8. Navigation 30 mln Abstracts & Indexes ScienceDirect 1.8 mln articles

  9. Navigation 30 mln Abstracts & Indexes Physics Econ. Chem. Bio Med Etc. ScienceDirect 1.8 mln articles

  10. Navigation 30 mln Abstracts & Indexes Physics Econ. Chem. Bio Med etc. ScienceDirect 1.8 mln articles 4 mln backfiles (live!)

  11. Web search ‘Scirus’ \ Navigation 30 mln Abstracts & Indexes Physics Econ. Chem. Bio Med etc. ScienceDirect 1.8 mln articles 4 mln backfiles (live!)

  12. Web search ‘Scirus’ \ Navigation 30 mln Abstracts & Indexes Physics Econ. Chem. Bio Med etc. Academic workbench - draft - preprint ScienceDirect 1.8 mln articles 4 mln backfiles (live!)

  13. Endeavor Library Management systems • OPAC • Local • Archives Web search ‘Scirus’ \ Navigation 30 mln Abstracts & Indexes Physics Econ. Chem. Bio Med etc. Academic workbench - draft - preprint ScienceDirect 1.8 mln articles 4 mln backfiles (live!)

  14. Endeavor Library Management systems • OPAC • Local • Archives Web search ‘Scirus’ \ Navigation 30 mln Abstracts & Indexes Physics Econ. Chem. Bio Med etc. Academic workbench - draft - preprint ScienceDirect 1.8 mln articles 4 mln backfiles (live!)

  15. RESULTS 9 8 SD 7 6 Overall Full-Text Ease of Use Value for Price Easy Browsing Personalisation Depth of Content Power-full Search Linking Features Purchase Options Customer Support Content Integration (1= Not at all Satisfied, 10 = Extremely Satisfied) Source: Kane, Parsons & ScienceDirect 2001 – TRACKING STUDY LIBRARIANS

  16. The Business Model • Migrate current customers by improving value proposition • more content • additional functionality • Long term agreements/partnerships • Differential pricing

  17. large library existing customers small teaching research THE MARKET:

  18. VALUE PROPOSITION Paper Now 2005 P  1.1 P  1.25 VU 2V.U. 6V. 8U.

  19. PRIME FOCUS SCIENCEDIRECT 2002 - 4 ARTICLES ON SD 000’ Engineering & Technology Neuroscience Earth & Planetary Medicine Materials Decision Science Computer Science Energy & Power Agricultural Academic Press Mathematics Economics Psychology Social Science Physics & Astronomy Pharmacology Immunology Bio-Chemistry, Genetics, .. Chemistry Organic Onorganic Chemical Engineering Phys. & Anal. Chem.

  20. UNIVERSITY COSTS 100% 100% Operating 11% 2-4% Library Expenses Content 34% • No storage & handling • No cataloguing / claiming • No lending (policy?) • No binding • No routing • ….. Non- Library 96-98% 55% Labour Total Cost Library FUNDS SHOULD BECOME AVAILABLE Source: Bowker, Outsell

  21. ELSEVIER 6000 people committed to Scientist & Librarian

More Related