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Creating Objectives

Creating Objectives. What are objectives?. Specific, measurable results of the initiative. They explain how much of what will be accomplished by when. Types of Objectives. Behavioral objectives. Community-level outcome objectives. Process objectives.

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Creating Objectives

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  1. Creating Objectives

  2. What are objectives? • Specific, measurable results of the initiative. • They explain how much of what will be accomplished by when.

  3. Types of Objectives • Behavioral objectives. • Community-level outcome objectives. • Process objectives.

  4. Characteristics of Objectives: "SMART + C" • Specific • Measurable • Achievable • Relevant • Timed • Challenging

  5. Why create objectives? • Create specific, feasible ways to carry out your mission. • To serve as a marker of successes. • Prioritize your goals. • Set guidelines. • Reemphasize your mission. • Serve as a completeness check.

  6. When should you develop objectives? • When your organization has developed or revamped its vision and mission statements. • Your focus has changed or expanded. • Your goals are long and/or complex.

  7. How to create objectives • Reaffirm your vision and mission statements. • Determine the necessary changes. • Collect baseline data. • Decide what is realistic. • Set objectives. • Review your objectives. • Use the objectives to guide your strategies.

  8. Examples • By the year 2012, the reported level of sexual abstinence and postponement of initial sexual intercourse among 12-17 year olds will be increased by 20%. • By the year 2015, the estimated pregnancy rate among 12-17 year olds will be reduced by 25%.

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