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Critical Missions:SWAT

Critical Missions:SWAT. From a hobby project to a viral success. Who am I. Veli-Pekka Piirainen Founder and CEO of Critical Force Entertainment Ltd (former Studio OnMars) Head of Kajak Game Dev Lab at Kajaani University Co-founder at NMP Games Ltd Former Studio Manager at

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Critical Missions:SWAT

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  1. Critical Missions:SWAT From a hobby project to a viral success

  2. Who am I • Veli-Pekka Piirainen • Founder and CEO of Critical Force Entertainment Ltd (former Studio OnMars) • Head of Kajak Game Dev Lab at Kajaani University • Co-founder at NMP Games Ltd • Former Studio Manager at Supercell North • Contact: veli-pekka@studioonmars.com

  3. About us • Critical Force Entertainment Ltd is a game development studio founded in 2012 in Kajaani, Finland • Company is focused on developing cross-platform games with Unity 3D game engine • Premium and Free to Play games for global market, special focus in Asia • Company is so far self-funded, but investors are very welcome

  4. The team • Veli-Pekka Piirainen, CEO • Igor Levochkin, Lead Programmer • Thanabodi Thongchat, Lead Artist • Teemu Riikonen, Marketing (located in Beijing, China) • Niko Kuivalainen, Map designer • Richard Velosa, Support Manager (located in CA, USA) • 3-5 trainees (Game Development and Marketing), students from Kajaani University. • Many freelancers and volunteers in Russia, USA, Europe and Asia • dedicated support teams • map designers, 3D artists

  5. The Game

  6. Critical Missions:SWAT • Probably the first true cross-platform FPS online multiplayer game • Brings a Counter Strike like gaming experience on web Mac, PC and mobile platforms (iOS and Android) • Mobile players can play against each other or against web and PC players if they want to Video

  7. DAU of all versions • 292 116 (January 19th 2013)

  8. DAU of Android users • 131 345 (January 19th 2013)

  9. DAU of iPhone and iPad users • 13280 (10058+3222) (January 19th 2013)

  10. How things proceeded

  11. Mistakes made, lessons learned • Failure in outsourcing • Never get good quality with a cheap price • Lack of focus • In the beginning two simultaneous projects • No proper management • No time for full time management, inexperiency • Self publishing of premium versions • Success of free version made to believe success in premium • Bad server host provider • Inexperiency in choosing server host provider

  12. What next? • Mac and PC versions • Critical Missions:Space • New guns, models and maps, unlockable items • In app purchases • Special themed spin-off games • Localized versions for Asian markets • Ouya console, Windows 8?

  13. Thank you very much! Q & A veli-pekka@studioonmars.com

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