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BPMA RESEARCH

BPMA RESEARCH. A UK wide study was conducted of a randomly selected set of 14,728 adults, who were screened on receiving promotional items at either work or home. Students and people under 21 were excluded.

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BPMA RESEARCH

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  1. BPMARESEARCH A UK wide study was conducted of a randomly selected set of 14,728 adults, who were screened on receiving promotional items at either work or home. Students and people under 21 were excluded. Of the 517 responses received there were 254 female respondents and 263 male respondents from across a range of sectors including manufacturing, retail, IT/ Communications, media, finance and education. Job titles included Chairman/MD, manager, director, executive , P.A, administrator. The online survey was commissioned by the BPMA and was carried out in the Summer of 2011 by ActionPoint Marketing Solutions Ltd. 1 2 3

  2. Which ONE of these promotional products do you find most useful? 7%. 7% 21%. Writing Instruments Home & Household Electrical Items Clock & Watches Example text Example text Example text Example text Example text Example text Example text Example text USB Stick Stationery Clothing Mugs

  3. Thinking of promotional items generally, which items do you most like to receive? Mugs Electrical Items Writing instruments USB

  4. CPI Vs Other Advertising Media Television £0.008 £0.007 £0.006 Newspaper £0.005 Cost Per Impression £0.004 Radio £0.003 £0.002 Umbrella USB Stick Calendar £0.001 Mug Pen

  5. Does a branded promotional gift item increase the awareness of that company’s brand or does it make no difference?

  6. In your opinion, does a branded promotional gift item increase the awareness of that company’s brand or does it make no difference? It makes no difference It increases awareness

  7. Thinking of all the promotional items you have which ONE have you kept the longest? 6%. 5% 18%. A Writing Instrument Promotional Clothing A Clock / Watch An Electrical Item Example text Example text Example text Example text Example text Example text Example text Example text A USB Stick A Calendar A Mug A Bag

  8. Thinking of all the promotional items you have at home or at work which ONE have you kept the longest? Writing Instruments USB Mug

  9. ....and how long have you had this item? 9% 13% 16% 30% 33% % The AVERAGE result was 2.91 years. Less than 1 Year 5 Years Over 5 Years 3 -4 Years 1- 2 Years

  10. How likely might you be to now do business with the company?

  11. From the list of promotional items given to recipients at their workplace, which items are most likely to be kept in their cars? 36%. 4% 6%. Example text Example text Example text Example text Home Item Cap / Hat Umbrella Desk Item KeyRing Mug Pen Bag

  12. Thinking of the promotional item that you find MOST useful, why do you use/keep this particular item? * Please note that this chart exceed 100% as respondents could allocate a certain percentage to multiple answers.

  13. If you are given an eco - friendly or green item (including gifts made from re-cycled materials) how, if at all, does this change your opinion of the company?

  14. BPMARESEARCH • How can I use this research? 1 Email your clients with the main findings. Upload to your Website. Presentations to clients & local businesses. Your email footer & blogs. Add to blogs & social media. 2 3 4 5

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