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How Important is Food Texture Anyway?

How Important is Food Texture Anyway?. Texas A&M University. Same Taste—Different Texture. Marketing Texture. “Get the incredible crispness you love-- plus added crunch and flavor in each ridge.”. www.lays.com. Marketing Texture. “Light tasting and crispy!”

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How Important is Food Texture Anyway?

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  1. How Important is Food Texture Anyway? Texas A&M University

  2. Same Taste—Different Texture

  3. Marketing Texture • “Get the incredible crispness you love-- plus added crunch and flavor in each ridge.” www.lays.com

  4. Marketing Texture • “Light tasting and crispy!” • “…big crunch, and they’re strong enough to handle the heartiest of dips.” www.tostitos.com

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