1 / 37

MARKETING MANAGEMENT 12th edition

Chapter 14 of "Marketing Management" delves into the critical elements of developing pricing strategies and programs that align with overall marketing objectives. It explores various pricing methods, the impact of competitive dynamics, consumer behavior insights, and the importance of psychological pricing. By understanding cost structures, market conditions, and value perceptions, businesses can create pricing strategies that maximize profitability while meeting customer needs. This chapter is essential for marketers and business leaders aiming to enhance their pricing approaches in a dynamic marketplace.

jericho
Télécharger la présentation

MARKETING MANAGEMENT 12th edition

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    1. MARKETING MANAGEMENT 12th edition Chapter 14 Developing Pricing Strategies and Programs

More Related