1 / 12

Maximizing Social Media Impact for Research Groups

Learn how to effectively utilize social media for promoting research, engaging followers, and creating valuable content. Explore strategies to enhance online presence and interaction within the academic community. Discover methods to maintain interest and amplify reach through tools like RSS feeds and Tweetdeck. Take your research group's online presence to the next level with these practical tips.

jermaine-burris
Télécharger la présentation

Maximizing Social Media Impact for Research Groups

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. RGS-IBG Research Groups and Social Media James Cheshire UCL Centre for Advanced Spatial Analysis james.cheshire@ucl.ac.uk @spatialanalysis

  2. About Me • Lecturer at the UCL Centre for Advanced Spatial Analysis (CASA). • Secretary GIScience Research Group • Enjoy blogging for both spatial.ly and mappinglondon.co.uk. • Twitter: @spatialanalysis and @maplondon

  3. The Value of Social Media • Promotion • Interaction

  4. General Principles • Quality not quantity of followers important. • @Maplondon has fewer than ½ the followers that @spatialanalysis has but I would argue is more influential. • Not all your followers are real people. • People who don’t follow you may still find content • Via Google or other users.

  5. Why people will follow: Name • You have two on Twitter: • I am James Cheshire and @spatialanalysis • Need to be recognisable. RT @tgrg4: Check out our latest post on… Vs RT @transportgeography: Check out our latest post on… Or RT @TrnsptGeo: Check out our latest post on… • Encourage people to click on your profile. • @Floating_Sheep is a group of geographers…you need to click on them to find out more.

  6. Why people will follow: Affiliation/ Endorsement • Not to be underestimated – there is a lot of junk out there so people are after credible people • RGS-IBG offers this. • Tweets need to be on topic. • Mentions from influential tweeters • Who you follow/ are being followed by.

  7. Why people will follow: Content • Relevant • To your RG/ topic. No-one cares what you had for lunch! • Original • Consistent- regular postings • Interpretable

  8. Conventions • #hashtags – used for topics/ themes. • Good for conferences. “Backchannel” • Naming rules apply • Also be consistent • Retweets – RT @spatialanalysis • Modified tweet- MT @spatialanalysis • Hat Tip – HT @spatialanalysis • Conversations - @spatialanalysis • Followers of both people see this in their feed, everyone can see them if clicking on profile. • Good way of interacting/ including followers

  9. Maintaining Interest

  10. Aggregators- RSS Feeds • http://blogs.casa.ucl.ac.uk/ • http://www.bartlett.ucl.ac.uk/casa • A great way to get content to your websites without having to write it. • Can be from RG member’s blogs or elsewhere. • Seek permission.

  11. Tools: Tweetdeck

  12. Final Thoughts • Long term commitment • Have a few people run the account. • Encourage members to tweet your RG account. • You can then RT their work. • Limit who you follow to key individuals.

More Related