150 likes | 407 Vues
Five Smart, Cheap Strategies for Marketing in a Recession. Recession Marketing Strategies. What you’ll get today: Five great strategies Do-it-yourself tips Practical suggestions Tip Sheet! The good news about marketing in a recession. Recession Marketing Tip #1. Value is the new black
E N D
Recession Marketing Strategies What you’ll get today: • Five great strategies • Do-it-yourself tips • Practical suggestions • Tip Sheet! • The good news about marketing in a recession
Recession Marketing Tip #1 • Value is the new black • What worked last year and 5 years ago may need to CHANGE • How does your product or service address these trends? • I want more for my money • I need to save my business time and money • I value quality and family over ostentation and excess • I will invest in things that provide real and lasting VALUE (education, health)
Examples Value-based marketing messages
Recession Marketing Tip #2 You can’t afford to ignore the power of social media and email marketing! • LinkedIn • Facebook
Recession Marketing Tip #3 • Don’t be invisible online! • Google and Yahoo need fresh, relevant content to “see” your site • “FREE” visibility – but you have to keep your site relevant and up to date
FOUR Quick-n-Clean SEO tips • Update the text on your web page to include the terms your customers are searching for • Add links to relevant sites and directories on a "links" page • Write an article and post it on eZinearticles.com • Add text behind your graphics
Recession Marketing Tip #4 • KNOW MORE! • (Or, Know what you don’t know) • GOOGLE Analytics: FREE!
Recession Marketing Tip #5 • Reality is your budget will probably need to be trimmed • Pick THREE strategies you can do consistently, not 30 you “try” • Email newsletters and promotions • Frequency = success
What to do next? • Tip Sheet • Join our Facebook group • More info on table!