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In 2008, vehicular accidents resulted in 37,261 fatalities and over 2 million injuries. The Defensive Driver device seeks to combat the leading causes of traffic accidents, including speeding and tailgating, by providing real-time monitoring of distance and speed between vehicles. This compact device offers customizable alerts for drivers, enhancing safety on the road while catering to over 200 million drivers in the U.S. With significant market potential and a growing demand for safer driving solutions, the Defensive Driver aims to reduce accidents and insurance costs.
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The Defensive Driver CS-410 Concept Presentation Presenter:
Outline • Problem (Defined/Evaluated) • What Is The Solution • Who Is Our Customer • Is There A Market • Who Is Our Competition • Computer Components • Solution (Benefits/Problems)
So What Is The Problem? • In 2008 There Were 37,261 Human Fatalities Due To Vehicular Accidents • In 2008 There Were 2,346,000 Human Injuries Due To Vehicular Accidents 2 1 2
Causes • Speeding • Unsafe Lane Changing • Turn Signal Use • Tailgating • Not Yielding • Ignoring Traffic Signals • Driving While Impaired 5
Really Quick Poll • How Many Of You Have Sped Over 10Mph Recently • How Many Of You Have Caught Yourself Tailgating • How Many Of You Know The Two-Second Rule
Fact • Most Accidents Occur Within A Two Second Time Frame 8
How Do We Fix This • Combating A Few Of The Top Causes Of Car Accidents Will Change How Safely We Drive
The Defensive Driver • Is A Device That In Real Time Will Monitor The Distance/Speed Ratio Between Your Vehicle And The Vehicle In Front Of You • It Will Give Visible And Audible Alerts To Let You Know When Unsafe Driving Is Occurring
The Defensive Driver (Cont.) • Will Have Custom Tailored Information For Individual Drivers/Cars • No Bigger Than Any Mobile GPS Unit Currently Being Sold
Customers • Everyday Drivers • There Are Currently Over 200 Million Drivers In The United States • Car Companies 5
Market • In LA Country Alone Over 144,000 Drivers Attend A Defensive Driving Course Every Year • Average Insurance Cost Per Claim Up 85% From 1994 To 2004, Reflected In Higher Premiums • Car Accidents Cost Taxpayers Over 30 Billion Each Year 6 7 8
Defensive Driver Solution LCD Screen Unit Unit Hardware Defensive Driver Unit Software Laser Ranger
Defensive Driver Benefits • Will Work With Any Vehicle • Can Be Customized To Individual Driver/Vehicle • Portable • Can Be Purchased Already Installed In A New Vehicle, Or Can Be Installed By Customer
Defensive Driver Problems • Will Not Work Around Tight Corners • Warnings May Not Be Enough To Keep Drivers Safe • May Fail In Inclimate Weather • May Be A Distraction
Sources 1 http://media.photobucket.com/image/smart%20car%20between%20two%20trucks/dhb2/POLITICS/image0022.jpg 2 http://www-nrd.nhtsa.dot.gov/Pubs/811172.pdf 3 http://www.bestsyndication.com/?q=node/23333 4 http://www.carinsurancelist.com/car-accident-statistics.htm 5 http://wiki.answers.com/Q/How_many_licensed_drivers_are_there_in_the_US 6 http://trafficschoolonline.com/news/la-times.html?aid=7911&lcode=&ts=1252475994&siteID=136&orderTypeID=1 7 http://autos.savvy-cafe.com/defensive-driving-statistics-show-justification-for-classes-2007-08-24/ 8 http://www.docstoc.com/docs/10477358/Safe-Driving-Practices-for-Employees 9 http://www.autospies.com/images/users/turbox/Ford%20Collision%20Warning%20Brake%20System.jpg 10 http://www.dot.state.mn.us/trafficeng/tailgating/Tailgating-finalreport.pdf 11 http://www.autospies.com/images/users/turbox/Ford%20Collision%20Warning%20Brake%20System.jpg