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Business Function

Business Function. Business Cycle and Process. BUSINESS CYCLE BUSINESS FUNCTION BUSINESS LEVEL. Business Cycle. Opportunity Feasibility Engineering Design Construction Operation and Maintenance. BUSINESS FUNCTION. SDM. MARKETING. PRODUKSI. FINANCE. Marketing.

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Business Function

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  1. Business Function

  2. Business Cycle and Process • BUSINESS CYCLE • BUSINESS FUNCTION • BUSINESS LEVEL

  3. Business Cycle Opportunity Feasibility Engineering Design Construction Operation and Maintenance

  4. BUSINESS FUNCTION SDM MARKETING PRODUKSI FINANCE

  5. Marketing • Identification of Need STP • Deliver product/service to customer Marketing Mix Sales Transaction

  6. Marketing Function Marketing Plan • Identifikasi Kebutuhan • Jenis Produk/jasa • Konsumen • Spesifikasi • Daya Beli • Volume • Saluran Distribusi • Penyampaian Produk/jasa • Marketing Mix • Product • Price • Promotion • Place

  7. Identifying Customer Needs • Gathering Information From Customers • Interview, Focus Group, Customer Survey, and Customer Complaint • Constructing Survey Instrument • Evaluating Customer Needs

  8. Customer Requirements • Expecters • Basic attributes that one would expect to see in the product • Spokens • Specific features that customer defines the product in terms of these attributes that one would expect to see in the product

  9. Customer Requirements • Unspokens • Specific Features That Customers Say They Want in the Product. • Exiters • Product Features That Make the Product Unique and Distinguish It From the Competition

  10. Quality Function Deployment A Planning and Problem Solving Tool for Translating Customer Requirements Into the Engineering Characteristics of Product ( Engineering Parameters)

  11. 5 Correlation Matrix 4 Engineering Characteristic 1 Customer Req’ment “What?” 6 Relationship Matrix 2 Competitive Assessment 3 Impor- tance Rating 7. Absolute Importance 8. Relative Importance 9. Technical Competitive Assessment 10. Technical Difficulty 11. Target Value

  12. PRODUCTION/OPERATION MENGHASILKAN PRODUK SESUAI DENGAN PERMINTAAN KONSUMEN ENGINEERING MANUFACTURING PRODUCTION MANAGEMENT

  13. Manufacturing Function Marketing Engineering Production Management Fabrication

  14. Produk ConsumerIndustrial

  15. Product Start-up Growth Stable Decline Volume Low Increasing High Declining Variety Unique Inc.Standard Emergence High Standard Dom. Design Process Technology Organization Project Small Batch Line flow Line flow Job shop Assembly Assembly Innovation High Medium Medium Low Integration Low Medium Medium High Industry Structure Small Consolidation Few large Survivor competitor and fallout competitor Competitive Flexibility Quality and Price(cost) Price(cost) Priority Flexibility Delivery Product and Process Technology Life Cycles

  16. Engineering Design Product’s Blue Print According To Customer’s Demand Product Design Process Planning Product Planning Method Engineering

  17. Quality ? • Fitness for Use • Conform To Specification

  18. Dimension of Quality for Manufactured Product • Performance • Features • Reliability • Durability • Serviceability • Conformance • Aesthetics • Perceived Quality

  19. Fabrication Make Product According to the Blue Print From Engineering Production Control Process Control Quality Control Facilities Control

  20. Production Management Support Manufacturing In Order To Fulfill the Customer’s Demand • Production Planning And Control • Inventory Control

  21. Pemasaran & Penjualan Perancangan Produk Perencanaan Proses Perencanaan dan Pengendalian Produksi Metoda Kerja, Waktu Standar dan perbaikan Produktivitas Pengendalian Persediaan PEMASOK KONSUMEN Pengiriman Pengiriman Penerimaan Pembuatan Pengendalian Proses Pengendalian Peralatan Pengendalian Kualitas Pengendalian Produksi SIKLUS FABRIKASI

  22. FINANCE MENGELOLA ALIRAN DANA AGAR TERJAMIN KETERSEDIAANNYA FINANCIAL SOURCING PLANNING AND BUGEDTING AUDITING AND CONTROLLING

  23. SDM MENJAMIN KETERSEDIAAN TENAGA KERJA SESUAI DENGAN KEBUTUHAN RECRUITMENT TRAINING PLACEMENT REWARD AND PROMOTION RETIREMENT

  24. POSISI PRODUKSI/OPERASI MARKETING PRODUCTION MARKETING DELIVERY NEEDS IDENTIFICATION

  25. BUSINESS LEVEL CORPORATE STRATEGY BUSINESS STRATEGY FUNCTIONAL STRATEGY OPERATION MANAGEMENT

  26. MANAGEMENT LEVEL CORPORATE/BUSINESS BUSINESS/FUNCTIONAL OPERATIONAL

  27. TIME FRAME OPERATIONAL FUNCTIONAL BUSINESS CORPORATE

  28. CORPORATE STRATEGY • SCOPE : CORPORATE/ ENTERPRISE • OBJECTIVES : GROWTH • PERFORMANCE : ROI/RONA/ROE….. • FORMULATION : • PENETRATION • MARKET DEVELOPMENT • PRODUCT DEVELOPMENT • DIVERSIFICATION

  29. ANSOFF STRATEGY NEW EXISTING MARKT. DEV DIVERSIVICATION PENETRATION PROD. DEV EXISTING NEW

  30. BUSINESS STARTEGY • SCOPE : SBU • OBJECTIVE : COMPETITIVENESS • PERFORMANCE : MARKET SHARE • FORMULATION: • COST LEADERSHIP • DIFFERENTIATION • FOCUS

  31. Competitive Model Buyer Among Industry New Entrance Substitute Supplier

  32. Porter’s Business Strategy • Cost Leadership • Differentiation • Focus • Cost • Differentiation

  33. FUNCTIONAL STRATEGY • SCOPE : BUSINESS FUNCTION • OBJECTIVE : COMPETITIVE PRIORITY • PERFORMANCE : • TARGET • COST

  34. OPERATION STRATEGY • SCOPE : PRODUCTION/OPERATION • OBJECTIVE : COMPETITIVE PRIORITY • PERFORMANCE : • QUALITY • COST • DELIVERY • FLEXIBILITY • SAFETY

  35. CONTOH TUJUAN OPERASI QUALITY TAHUN INI 5 TAHUN YAD KOMPETITOR Kepuasan konsumen 75 % 85 % 75 % Persentase scrapdan reject 15 % 5 % 10 % Biaya garansi ( % penjualan) 1 % 0.5 % 1% COST COGM ( % COGS ) 55 % 45 % 50% ITO 41 x 52 x 50 x

  36. CONTOH TUJUAN OPERASI DELIVERY TAHUN INI 5 TAHUN YAD KOMPETITOR Fill Rate 90% 95% 95% Lead Time (minggu ) 3 1 1 FLEXIBILITY Waktu untuk 10 bulan 6 bulan 8 bulan mengenalkan produk baru Waktu perubahan kapasitas 3 bulan 3 bulan 3 bulan

  37. OPERATION MANAGEMENT • SCOPE : PRODUCTION/OPERATION • OBJECTIVE : EFFICIENCY • PERFORMANCE: • QUALITY • COST • DELIVERY • FLEXIBILITY

  38. FAKTOR PRODUKSI • MANUASIA • MESIN • MATERIAL • MANAJEMEN • MODAL

  39. KOMPETENSI • TEKNIKAL • MANAJERIAL . KERJA SAMA . LEADERSHIP . ADAPTIF . CREATIVE

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