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Strategies for Increasing Profitability and Reducing Transaction Costs in E-commerce

Discover essential techniques to enhance customer engagement and drive sales through the optimized application of Dr. Tilo Hildebrandt's Selling Pyramid and Janus Strategy. Understand how to convert visitors into buyers, implement effective after-sales CRM practices, and improve website usability and findability. This comprehensive guide covers the critical steps from attracting visitors to conversion optimization, ensuring your site maximizes its profitability and minimizes transaction costs. Elevate your marketing strategies today for sustained success!

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Strategies for Increasing Profitability and Reducing Transaction Costs in E-commerce

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  1. Find Customer – Bind Customer Increasing Profitability Reducing Transaction Cost Prof. Dr. Tilo Hildebrandt

  2. Selling Pyramid Buyer Shopping Cart to Buy: 25% 3 Near Buyer Shop Visitor to Cart: 40% 12 Shop Visitor 30 Visitor to Shop: 30% Site Visitor 100 Prof. Dr. Tilo Hildebrandt

  3. Marketing Pyramid After Sales CRM Partner Buyer Usability Member Community Marketing Surfer Internet Marketing Prof. Dr. Tilo Hildebrandt

  4. JanusStrategy Website optimized for Visitors (Usability) Website optimized for Robots (Findability) Prof. Dr. Tilo Hildebrandt

  5. Janus Strategy Relevance Website Source Code Usability Findability I-Surfer I-Robot Prof. Dr. Tilo Hildebrandt

  6. Structure of a Search Engine WWW Data Collection URL {Textstrings,...} Query Results Analysing Query Sequenz Robot(s) URL List Indexer, Parser Inverse Index Database URL {Keyword 1,2,...} Database Keyword {URL 1,2,...} Offpage Analysis Hyperlinks Onpage Analysis New URL Entries URL Entries (in Anlehnung an A. Arasu et al. „Searching the Web“, ACM Transactions on Internet Technology, Vol. 1/1, August 2001, S. 4)

  7. Findability Cookbook + Do‘s - Dont‘s • Catalog Entries • Link Baiting • Meta Tags • Static Webpages • Content is King • Doorway-Pages • Cloaking • Keyword-Stuffing • Hidden Content • Link-Farm Prof. Dr. Tilo Hildebrandt

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