1 / 10

Guide to sponsorship

September Council 2013 Presented by. Guide to sponsorship. September 2013. Jessica Dawson – Sponsorship Officer. What is the Guide to Sponsorship?. A go-to guide for any LSS/LSA wishing to generate a sponsorship drive, or improve on their current sponsorship revenue. Why was it developed?.

jetta
Télécharger la présentation

Guide to sponsorship

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. September Council 2013 Presented by Guide to sponsorship September 2013 Jessica Dawson – Sponsorship Officer

  2. What is the Guide to Sponsorship? • A go-to guide for any LSS/LSA wishing to generate a sponsorship drive, or improve on their current sponsorship revenue.

  3. Why was it developed? • Offer more value for small and mid size LSS/LSAs. • Assist those LSS/LSAs who want to generate a sponsorship drive but don’t know how. • Knowledge sharing.

  4. A few key tips.. First thing is first: • Look at previous prospectus’ (if any). • Liaise with Exec – how much funding do they require? • Draw up a budget.

  5. A few key tips(cont.) The Prospectus: • Professionalism is key. • Sell your LSS/LSA. • Microsoft Word ‘Report’ templates. • Save as pdf. • Softcopy vs hardcopy?

  6. A few key tips(cont.) To shopping list or not? • Personal choice. • Depends on past sponsorship drives. • Tailor-made packages are sometimes preferred by certain sponsors. • Shopping list = more freedom.

  7. A few key tips(cont.) The Meet and Greet • Sponsors feel important – shows that you take a partnership seriously. • Good to begin working relationship face-to-face. • Always be on time. • Bring along copies of publications.

  8. A few key tips(cont.) Good sponsor relations • Maintain one contact person. • Email etiquette. • Prompt, • Pleasant, • Productive. • Professionalism.

  9. A few key tips(cont.) Where’s my money? • Chasing up sponsorship can be awkward.. • Usually not intentional. • Most firms are fairly cooperative. • Formal invoices are essential. • (This is a good job to allocate to your VP Finance/Treasurer..)

  10. Questions?

More Related