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Interdisciplinary Approaches to Behavioral Research in Services: Insights and Catalysts

This article explores the integration of behavioral research in services across various disciplines, highlighting significant insights from the fields of organizational behavior (OB) and consumer studies. It emphasizes the interactions between consumers, employees, and virtual communities, and identifies key catalysts for effective research collaboration. By reviewing literature from 2000-2004 in the International Journal of Services, Industry Management (IJSIM), the paper underscores the importance of structuration theory in understanding dynamic relationships within service environments.

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Interdisciplinary Approaches to Behavioral Research in Services: Insights and Catalysts

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  1. Behavioral research in services? Only CB?…… other disciplines? …… OB …… interdisciplinary research efforts …… different disciplines as possible catalysts Jos Lemmink

  2. Top 4 keywords articles IJSIM 2000-2004

  3. Behavioral research in services? entities as subject of research? …….consumers …….other consumers …….communities …….virtual communities …….websites …….employees

  4. Interactions….

  5. Employees and customers

  6. Structuration theory

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