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Drip Marketing with DACdb

Welcome to. Drip Marketing with DACdb. #1 Membership-Building (and Least Known) DACdb Feature. What is Drip Marketing?. “A communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time.

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Drip Marketing with DACdb

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  1. Welcome to Drip Marketing with DACdb #1 Membership-Building (and Least Known) DACdb Feature

  2. What is Drip Marketing? “A communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used.” Source:Wikipedia

  3. What Messages? • In Rotary, messages such as: • E-Newsletters or E-Bulletins • News Releases or Event Announcements • Major Projects • Project Work Days

  4. What Audience(s)? • In Rotary: • Members • Prospective/Potential Members • Proposed Members • Friends of Rotary • Guests at past meetings • Media

  5. What Vehicle? • Outlook or Personal Email • Generic Email engines such as Mail Chimp, Vertical Response or Constant Contact • OR: DACdb

  6. How? • DACdb PMail • Non-Member “Member Types” • Guest • Friend of Rotary • Potential Member • Proposed Member • Media • Start with: “Add a Member”

  7. Launch a Message

  8. Target Audience

  9. Club Bulletins

  10. PMail Tracking

  11. By the Numbers….. • Collect Prospect Names, Email, Mobile Phone • Guest Sign-in at Meetings • Worker Sign-in at Projects • Registrations/sign-ins at membership events • Member Recommendations

  12. By the Numbers….. • Interested in more Rotary info? • No? = Guest • Yes? = Potential Member • Member Recommendation? = Potential Member • Membership Event Reminders • Drip Marketing message 1x – 2x per month

  13. By the Numbers….. • Invitations for Volunteer Project Opportunities & Events • Follow up, Follow up, Follow up • Potential Sponsors • “Yes” – Proposal Form • “No” – “Terminate” • “Not Now” – Lather, Rinse, Repeat

  14. Drip Marketing with DACdb #1 Membership-Building (and Better Known) DACdb Feature

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